Senior Executive - PPC

Key Responsibilities

Set up, manage, and optimise paid campaigns across Google Ads and Meta Ads for multiple client accounts Own daily budget pacing, bid strategy, audience targeting, keyword/search-term hygiene, and campaign optimisation Coordinate conversion tracking with Technology using GA4, GTM, Google Ads tags, and Meta Pixel/CAPI requirements Work with Design and Content teams on creative briefs, ad-copy tests, and landing-page improvement opportunities Monitor core performance metrics including CPL/CPA, ROAS, CTR, CVR, impression share, frequency, and lead quality Prepare clear weekly/monthly performance summaries with actions, not just platform exports Maintain account hygiene, naming conventions, change logs, and QA before campaign launches Must-Have Skills / Screening Criteria Hands-on working knowledge of Google Ads and Meta Ads Manager Strong understanding of campaign objectives, bidding, targeting, attribution, and conversion tracking Able to interpret performance data and explain what action should be taken next Strong Excel/Google Sheets skills for pacing, analysis, and reporting Comfortable managing multiple accounts and budgets with high attention to detail Good to Have Google Ads and/or Meta Blueprint certifications Lead-generation experience in education, services, or high-consideration categories Exposure to LinkedIn Ads, programmatic, Performance Max, or offline conversion imports