VP of Sales

The Vice President of Sales is a key member of the EDCO Products executive leadership team. This full-time, exempt position is based in Hopkins, MN and reports to the company’s CEO. This role is responsible for leading the sales organization, developing and executing sales strategies, driving profitable revenue and volume growth, expanding geographic reach, and strengthening EDCO’s position with channel partners, distributors and strategic customers.

The Vice President of Sales partners closely with cross-functional leaders across operations, finance, marketing, product management, customer service, supply chain, and manufacturing to align sales initiatives and activities with company priorities. As a senior leader, this individual is expected to hold true to EDCO’s core values of customer focus, integrity, passion for excellence, and innovation, and model these values through leadership decisions, team expectations, and day-to-day execution.

Essential Duties

& Responsibilities Sales Strategy & Execution: Develop and execute the overall sales strategy to achieve company objectives, including revenue, volume, margin, market share, and profitable growth targets. Lead sales initiatives that support account expansion, new customer acquisition, customer programs, distributor growth, channel development, and geographic expansion.

Design go-to-market strategies by channel, customer segment, product category, and territory. Build and maintain strong relationships with retail clients, distributors, channel partners, key accounts, and strategic customers. Establish disciplined sales processes, CRM practices, metrics, and operating rhythms to improve execution, forecasting accuracy, pipeline visibility, and accountability.

Strategic Partner: Partner with cross-functional leaders to align sales initiatives with operational capacity, product availability, customer service standards, pricing discipline, margin expectations, supply chain readiness, and business priorities. Serve as the voice of the customer by bringing forward customer feedback, distributor and channel partner insights, competitive intelligence, pricing trends, market opportunities, and customer program ideas.

Collaborate with product management, marketing, operations, finance, and manufacturing on sales launches, customer programs, pricing, forecasting, budgeting, margin improvement, and growth planning. Represent the sales organization in executive leadership discussions, annual planning, quarterly business reviews, and strategic initiative execution.

Participate in key industry trade shows, customer events, distributor meetings, and channel partner activities to strengthen relationships and gather market intelligence. Team Leadership and Development: Lead, coach, and develop a high-performing sales team with clear goals, accountability, communication, and measurable performance expectations.

Build trust across the sales team by creating a culture of transparency, collaboration, customer focus, and results. Demonstrate leadership that aligns with EDCO’s core values of customer focus, integrity, passion for excellence, and innovation; set clear expectations that reinforce a values-driven culture. Assess sales team structure, headcount, territory assignments, channel coverage, and account ownership to support business priorities.

Recruit, onboard, train, mentor, and retain sales talent; ensure the team has the tools, training, product knowledge, and customer insights needed to perform effectively. Partner with the CEO, Finance, and HR on sales incentive plans, talent planning, leadership development, skill gaps, and organizational changes. Model strong people leadership, executive presence, business judgment, and cross-functional influence.

Revenue Forecasting and Performance Monitoring: Develop and manage sales forecasts, revenue plans, volume targets, budgets, KPIs, and a rolling 90-day forecast to measure progress and anticipate demand, risks, and opportunities. Analyze sales performance, market trends, customer activity, distributor performance, channel effectiveness, and competitive dynamics to identify opportunities and risks.

Review pipeline, account plans, territory performance, retail client growth, distributor development, and sales initiative progress as part of the sales operating rhythm. Work with manufacturing, supply chain, customer service, and distribution leaders to align sales demand with inventory, production capacity, lead times, and customer expectations.

Report sales performance, growth initiatives, risks, opportunities, and recommended actions to senior leadership, the Board of Directors, and company ownership as requested. Identify opportunities to improve sales effectiveness, customer profitability, and bottom-line results.

Qualifications

Bachelor’s degree in Business, Sales, Marketing, or a related area of study; equivalent experience may be considered. 10+ years of progressive sales experience, including at least 5 years in a senior sales leadership role. Prior experience in building products, building materials, exterior products, construction products, or a closely related industry is required.

Strong knowledge of distributors, channel partners, retail customers, contractor/dealer networks, and multi-channel sales models. Must reside in or be willing to relocate to the Minneapolis/Twin Cities area. Proven track record of leading sales teams and delivering revenue, volume, market share, and profitability growth.

Strong business acumen with experience in sales strategy, account planning, channel strategy, forecasting, pricing, margins, and customer profitability. Previous senior leadership team or executive leadership team experience; EOS or similar operating model experience is a plus. Experience working in a private or family-owned business environment is desired.

Strong proficiency with Microsoft Office, ERP, CRM, sales dashboards, pipeline reports, and forecasting tools. Excellent people skills, relationship-building ability, communication skills, executive presence, and strategic planning experience. Core Competencies: Strategic Sales Leadership : Sets direction, builds team alignment, and drives execution against sales priorities.

Business Acumen : Understands the financial, operational, customer, and market drivers that influence profitable growth. Relationship Building and Influence : Builds trust, credibility, and alignment with internal teams, customers, distributors, and channel partners. Customer and Channel Orientation : Keeps customer needs, channel dynamics, and market realities central to sales planning and execution.

Execution and Accountability : Creates focus, follows through on commitments, and uses data to monitor progress and improve results. Communication and Executive Presence : Communicates clearly and confidently with team members, senior leaders, customers, and business partners. Values and Culture Alignment: Leads in a way that reflects EDCO’s core values of customer focus, integrity, passion for excellence, and innovation, and builds a culture where expectations are clear and consistently reinforced.

Physical Demands: The physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position. Regularly required to talk or hear. The employee is frequently required to sit; occasionally required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms.

The employee may occasionally lift and/or move standard office or presentation materials. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. Working Environment: Fast-paced office environment. The individual must be able to operate both autonomously and within a dynamic team environment, demonstrate self-motivation, and manage competing priorities effectively.

Travel is required to meet with customers, distributors, channel partners, sales team members, and participate in industry events. Valid driver’s license that meets driving policy requirements is required. An individual in this position must be able to successfully perform the essential duties and responsibilities that follow.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position. This job description is intended to describe the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, qualifications, or working conditions.

Responsibilities

may change based on business needs. EDCO Products is an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.