Route to Market - South

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world. Job Purpose: To lead RTM optimization efforts that maximize operational efficiency and ensure sustainable distributor ROI, while maintaining market hygiene through robust standards and effective controls.

Champion performance-driven initiatives, including strategic target setting and seamless execution in collaboration with key stakeholders.

Job Responsibilities

Implement RTM frameworks within assigned regional clusters, ensuring seamless execution and operational efficiency. Continuously refine RTM models based on market dynamics, driving sustainable growth and improved trade effectiveness. Identify and eliminate inefficiencies in RTM operations, fostering a streamlined market ecosystem.

Ensure FEFO management across trade through the Merchandising Force, maintaining stock freshness at the retail level. Execute Destruction SOPs across the distribution network, preventing expired stock circulation. Highlight near-expiry stock in trade and ensure timely liquidation/rotation before expiry. Monitor and support distributor profitability (ROI) at the execution level, ensuring a balance between investment and returns.

Conduct regular distributor performance reviews, providing insights to improve trade efficiencies. Uphold market hygiene standards, ensuring compliance with policies and addressing trade violations proactively. Lead universe expansion initiatives, working with field teams to identify growth opportunities in new and existing towns, territories, zones, and regions.

Ensure structured coordination with respective regions for smooth execution of RTM initiatives. Develop and maintain a sales communication platform, ensuring seamless information flow and alignment across regional sales teams. Skills and Competencies Required: Critical Thinking and Analytical Skills Strategic and Business Management Customer and Stakeholder Orientation Accountability and Ownership Leadership and Management Channel Structure & Dynamics Awareness Distributor Management & Development Commercial P&L Understanding Experience Required: Background Requirements: Education : Minimum Bachelors.

Locarion: Karachi National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.