Senior Digital Marketing Manager, Paid Search
Job description
The Senior Digital Marketing Manager, Paid Search will lead the strategy and hands-on execution of paid search campaigns across Google Ads, Microsoft/Bing Ads, YouTube, and emerging platforms, including the ChatGPT ads pilot. This role will own channel investment, campaign performance, testing, reporting, and optimization to generate qualified demand and marketing-sourced pipeline.
Working cross-functionally with Lifecycle Marketing, Campaigns, Product Marketing, Web, Creative, Marketing Operations, and Analytics, this leader will align acquisition programs, landing pages, and nurture strategies to improve lead quality and conversion.
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