Paid Media Strategist/ Specialist

This is a remote position. Job Responsibities : Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch Working cross-departmentally to align campaign strategies and goals across the organization Providing ongoing actionable insights into campaign performance to relevant stakeholders Defining, measuring, and evaluating relevant paid media KPIs Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media Overseeing and managing the overall budget for paid media Conducting in-depth keyword and website research, ad grouping and audience targeting Maintaining knowledge of industry best practices and new technologies.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Managing ads on Google Ads( Search, Display, Shopping and Video)and Facebook( Facebook & Instagram) Optimize copy and landing pages for paid search engine marketing campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Requirements Skill Required Exp.

in Google Analytics and Data studio creation. Minimum exp. of 4 yrs Well-versed in performance marketing, conversion, and online customer acquisition Adept at Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns Benefits Best in the Industry, commensurate with experience and industry practice.