Meta Ads Specialist

Role Overview We are hiring a Meta Ads Specialist with hands-on experience in managing international ad accounts for both service-based and e-commerce projects. The ideal candidate should also have a good understanding of social media marketing and be able to create, manage, and optimize campaigns focused on performance and growth.

Key Responsibilities

Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns. Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies. Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.

Create and manage campaign structures, ad sets, and creatives aligned with performance goals. Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions. Conduct account audits and provide actionable insights for ongoing optimisation. Collaborate with design and content teams to develop high-performing ad creatives.

Prepare regular performance reports and share insights with internal teams or stakeholders. Support overall social media marketing efforts through campaign planning, audience understanding, and platform-based growth strategies.

Required Skills

and Qualifications Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram). Proven experience in handling international ad accounts. Experience with both service-based and e-commerce projects. Strong understanding of campaign objectives, audience targeting, and funnel-based advertising. Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.

Ability to analyse performance data and optimise campaigns accordingly. Strong communication and reporting skills. Familiarity with social media marketing concepts and campaign planning. Familiarity with Google Ads will be an added advantage.