Senior CRM Manager - Fixed Term Contract

THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.

ABOUT THE ROLE

The Bamford Collection is seeking an experienced and commercially minded Senior CRM Manager to join our Customer Team on a 9-month fixed-term contract to start mid October 26. Reporting to the Director of Digital & E-commerce, you will lead a team of two and play a pivotal role in shaping and delivering the CRM strategy across the Bamford Collection. You will be responsible for driving customer engagement, loyalty and retention through insight-led campaigns, personalised customer journeys and lifecycle marketing that support our luxury brands and enhance customer lifetime value. Following the recent implementation of a new Customer Data Platform (CDP) and Email Service Provider (ESP), this role offers the opportunity to maximise the value of these platforms by translating customer data into meaningful insights, delivering highly personalised omnichannel campaigns, and continuously enhancing the customer experience. This is an exciting opportunity to join a growing business at a transformational stage, where you will have the opportunity to influence CRM strategy, lead a talented team, and make a significant commercial impact across one of the UK's leading luxury lifestyle collections. HOURS: 40 hours a week, office based in South Kensington London. SALARY - £65,000 - £68,000 per annum RESPONSIBILITIES Strategy & Performance Deliver the CRM strategy across the Bamford Collection, driving segmentation, lifecycle marketing, personalisation and customer lifetime value. Manage the CRM budget, KPIs and reporting, using data and testing to continually optimise campaign performance. Maintain the integrity of the customer database, ensuring data accuracy and GDPR compliance. Customer Growth Grow the Group's contactable customer database while increasing customer engagement, retention and loyalty through insight-led CRM activity. Leadership & Collaboration Partner with Digital Trading, Marketing and Daylesford Stays to deliver seamless, on-brand customer journeys that drive conversion, bookings and customer experience. Lead and coach the CRM Executive, ensuring high performance across multiple brands. SKILLS YOU WILL BRING Proven experience in CRM (4+ years, ideally in luxury retail/e-commerce) with a track record of driving customer retention and loyalty. Expertise in CRM technology, including email marketing platforms, marketing automation tools and customer data platforms. Experience using Google Analytics Strong analytical skills and exceptional problem-solving abilities. Results-oriented mindset with an ability to drive revenue without compromising on brand standards. Strong communication and presentation skills. Excellent leadership and experience managing teams.

PERKS AND BENEFITS

Enjoy a range of discounts on our products, treatments, and dining experiences from day one, including: Purchase your lunch at any of our Farm shops (food to go or retail) and receive 50% off, up to the value of £20. Shop all other products at our Farm shops and retail stores including clothing, home, garden, food and drink at 30% off, in store and online.

Visit any of our Daylesford Restaurants and receive 30% off, or any of our Pubs and received 10% off, for yourself and up to five guests. Book any of our wellness classes, treatments , services or courses at the Daylesford cookery school with 30% off for all employees. Receive 60% off all Bamford skincare and 30% off apparel in-store and online.

Enjoy 40% off all bath, body & home fragrance products from both Daylesford Organic & Bamford, in store and online. Mental Health Support : 24-hour access to our Employee Assistance Programme through Help@Hand Padel Discount: (Cotswolds) Nationwide Gym Discounts: Various nationwide gym discounts available through Help@Hand such as Pure.

Gym and The Gym Group Local Gym Discounts (Cotswolds Area) Wellbeing modules: to provide practical support and advice for your wellbeing Electric Car Scheme: (subject to criteria, following probation) Volunteering Days : One paid day per year to volunteer with a charity of your choice Private Medical: Subsidised private medical insurance through Bupa Pension Scheme: Pay up to 9 percent of your salary into your pension each month with a 4.

5 percent contribution from us Life Assurance : Cover equivalent to one year of your annual salary Enhanced Family Leave Pay (T&C’s apply) Enhanced Company Sick Pay (T&C’s apply) Enhanced Holiday Pay (up to 33 days per annum including Bank Holidays, Pro-Rata) Refer a Friend Scheme -Earn up to £750 when you refer a friend to work with us (T&C’s apply) Flu Jabs (optional, available twice per annum)