Marketing Analyst

We’re looking for a Product Marketer to drive the go-to-market of our products. This role is for someone who can understand a complex B2B product, set its value proposition, pitch it confidently to customers, build that into creative, clear digital content, and drive its go-to-market execution.

• Understand our target customers, industries, use cases, pain points, and buying journeys.
• Define and refine product value propositions and differentiation.
• Translate technical capabilities into clear business benefits, and turn that into creative, engaging content for the website and blogs.
• Develop and execute product marketing and go-to-market strategies.
• Plan and execute product, feature, and campaign launches.
• Pitch the product confidently to customers and prospects, in person, and gather insights to improve messaging and the value proposition.

Requirements

• 2 to 6 years of experience in product marketing, content marketing or GTM-focused roles, ideally in B2B SaaS or technology.
• Strong understanding of product marketing fundamentals, including messaging, personas, and go-to-market strategy.
• Proven ability to create clear, engaging, and technically accurate marketing content, including SEO-friendly writing for the website.
• Ability to understand complex products and translate technical concepts into clear business value.
• Excellent written and verbal communication skills, including the ability to communicate confidently and clearly with customers, face-to-face.
• Hands-on experience with SEO, SMM, SEM, paid campaigns, email marketing, social media, and marketing automation.
• Familiarity with CRM, marketing automation, analytics, and customer research tools.