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Corporate Marketing Manager
Job description
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale.
Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations.
Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment. Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.
What you'll do
Develop and implement comprehensive brand strategies aligned with corporate and regional objectives. Ensure consistent brand positioning and messaging across all communication channels. Monitor brand health, market trends, and competitor activities to identify growth opportunities. Oversee press releases, media events, product launches, and crisis communication initiatives.
Manage annual marketing budget and ensure optimal allocation of resources. Track KPIs and marketing ROI, providing regular performance reports to mangaement. What you must have Bachelor degree in Marketing & similar area Experienced as Marketing Manager minimum 5 years Advance in english & data analyze. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.
Description copied from LG Chem's careers page. Read the full posting before you apply.
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