Route to Market Lead

Key Responsibilities

/ Tasks Support the implementation of RTM strategies across channels, regions, and customer segments . Identify opportunities to expand market coverage and improve customer reach. Analyze distribution performance and recommend improvements to territories, routes, and service models. Partner with Sales, Trade Marketing, Supply Chain, and Finance to execute commercial initiatives.

Monitor sales, distribution, and customer data to generate actionable insights. Support projects related to channel development, distribution expansion, and new market opportunities. Track and report RTM KPIs, highlighting performance gaps and improvement opportunities. Skills/Qualifications Bachelor Degree from Business Administration.

Minimum 5 years of experience in similar role. Advanced Excel and PowerPoint skills. Excellent written and verbal communications skills.