Manager – In-store Activation

ISA (In-Store Activation) is a strategic retail marketing initiative designed to drive client engagement, boost in-store conversion, and maximize brand impact through targeted experiential activations that bring the brand to life at the point of sale. ISA Program Development: Design, develop and continuously refine optimized ISA programs tailored to specific product categories and store formats nationwide, ensuring each program reflects the brand's positioning and responds to local client and retail needs.

Strategic Target-store Selection: Thoroughly analyze retail needs, store performance and business priorities to strategically select the target stores where ISA activations will generate the greatest impact, and align the selection with the wider commercial plan. Event Leadership & Execution: Lead all client events taking place within the store, overseeing planning, preparation and on-site delivery to ensure a consistent, high-quality client experience across locations.

Conversion Management: Monitor show-up rates and drive end-to-end performance, from client invitation and attendance through to actual conversion, and analyze results to identify improvement opportunities for future activations. Stakeholder Collaboration: Drive close pre-alignment and collaboration with internal stakeholders, including Visual Merchandising (VM) and Merchandising (MD) Budget Stewardship: Proactively plan, manage and track ISA budgets to achieve maximum cost efficiency and return on investment, and report on spending against results.

Experience: 10+ years of professional experience with comparable responsibilities, such as in-store activation, retail event planning, client engagement programs or retail marketing, with a track record of delivering measurable results. Proven experience in a managerial capacity, including leading projects or teams (this position have 1 direct report), managing budgets and driving performance through cross-functional and external partners.

Creativity: Proven ability to conceptualize and design engaging, brand-relevant BTL (Below-the-Line) events within retail environments that capture client attention and create memorable in-store experiences. Project Management Skills: Strong capability to plan, manage and execute multiple projects simultaneously with operational excellence, including prioritization, timeline control and attention to detail.

Analytical Mindset: Ability to interpret retail and performance data, such as show-up and conversion rates, to support store selection and to evaluate and improve activation results. Communication Skills: Professional English proficiency, both written and spoken, to effectively compile, present and share project results and performance metrics with internal and external stakeholders.

Collaboration & Coordination: Excellent interpersonal skills to build relationships, coordinate and align diverse internal and external partners, and work cross-functionally toward shared objectives. Integrity & Ethics: Uphold the highest standards of professional ethics and integrity in all business dealings, including budget management and partner relationships.