Head Performance Marketing and Loyalty Platform

Job Title: Head – Performance Marketing & Loyalty Platform Department: Retail Banking Job Overview We are seeking a strategic and data-driven leader to own the Bank’s customer acquisition, lifecycle marketing, and loyalty platform strategy. The role is responsible for driving sustainable customer growth, maximizing marketing ROI, managing the Bank’s loyalty platform, and leading customer engagement initiatives across the entire customer lifecycle.

Key Responsibilities

Define and lead the Bank-wide performance marketing and loyalty strategy, operating model, annual plan, and investment roadmap. Own the product roadmap for the Bank’s in-house loyalty platform. Drive profitable acquisition across paid, owned, referral, affiliate, partnership, and ecosystem channels. Design and govern the loyalty proposition, rewards architecture, merchant partnerships, and reward economics.

Lead CRM, lifecycle marketing, personalization, activation, retention, cross-sell, and win-back initiatives. Direct segmentation, experimentation, attribution, marketing analytics, and campaign performance optimization. Partner with Product, Sales, Digital Channels, Cards & Payments, Financing, SME, CX, Data Science, Finance, and Technology teams to commercialize propositions and optimize customer journeys.

Own budgets, forecasts, business cases, vendor commercials, and executive reporting. Ensure customer fairness, data privacy, Shariah compliance, campaign governance, and risk controls. Build and develop a high-performing team across performance marketing, CRM, loyalty, analytics, and partnerships. Experience Required Minimum 15 years of relevant experience in performance marketing, digital growth, loyalty/rewards, CRM, customer lifecycle management, analytics, fintech, banking, telecommunications, or other high-volume consumer businesses.

At least 7 years in senior leadership roles with accountability for strategy, budgets, teams, vendors, governance, and measurable commercial outcomes. Proven success in scaling customer acquisition and retention, managing loyalty economics, and optimizing marketing ROI. Educational Background Required Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Analytics, Digital Marketing, or a related discipline.

MBA or equivalent postgraduate qualification is strongly preferred. Skills & Competencies Performance Marketing & Growth Strategy Loyalty, Rewards & Customer Value Management CRM, Lifecycle Marketing & Personalization Digital Analytics, Attribution & Experimentation Marketing Technology & Automation Customer Acquisition & Retention Strategy Budget, Commercial & Partnership Management Risk, Regulatory & Governance Oversight Customer Analytics & Conversion Optimization Vendor & Agency Management Raqami Bank is an equal opportunity employer.

We welcome applications from all qualified individuals, including Persons with Disabilities (PWDs), and are committed to fostering an inclusive workplace where everyone has the opportunity to succeed. Last date to apply: October 26, 2026.