Strategic Sales Director

Location: Our office is based in Williamsburg, Brooklyn, NY, and we are in-office 3 days per week.

Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections). Check our our values & culture deck to learn more: https://tinyurl.com/4zjchwzs

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

What You’ll Do:

• Own the full new business sales cycle, from prospecting and lead generation through close, with a focus on landing large, strategic enterprise brands
• Proactively hunt for and create new opportunities within target accounts, building pipeline through thoughtful outbound, relationship development, referrals, events, and other creative prospecting channels
• Develop and execute account strategies for priority prospects, identifying the right entry points, stakeholders, business priorities, and paths to enterprise adoption
• Build relationships with senior brand and creative marketing leaders, including CMOs, VPs of Marketing, Brand leaders, Creative leaders, and other executive marketing stakeholders
• Lead consultative sales conversations that connect Swayable’s platform to the priorities of modern marketing organizations, including creative effectiveness, brand strategy, messaging, campaign development, and marketing performance
• Navigate complex, multi-stakeholder buying processes, building executive champions and creating urgency around high-value strategic opportunities
• Create compelling, tailored presentations, proposals, and RFP responses that clearly articulate Swayable’s differentiated value and business impact
• Build and maintain a high-quality pipeline of strategic opportunities while consistently meeting or exceeding quarterly and annual new business targets
• Maintain rigorous pipeline management and forecasting discipline in CRM, with clear visibility into deal progress, risks, stakeholders, and next steps

Who You Are:

• 5+ years of experience in sales focused on marketing technology
• Demonstrated track record of hunting new business, delivering against quota, and excelling in a highly competitive market
• Exceptional communication, presentation and relationship building skills
• Excellent knowledge of marketing and research industry trends, technology platforms, and pricing models
• <span data-sheets-root="1" data-sheets-value="{"1":2,"2":"COMPANY DESCRIPTION\n\nSwayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. It is a 30-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Amazon, Airbnb, Square, Paramount Pictures), technology companies (Meta, Google), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates).\n\nJoining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.\n\nRESPONSIBILITIES INCLUDE\n• Evangelize and articulate the unique value proposition of the Swayable platform to direct brands, creative agencies, and media buying/planning agencies\n• Strategize and generate revenue from agencies and account assignments through sales calls and sales presentations\n• Develop account strategies to secure long-term media and platform relationships, develop requests for proposal responses, while delivering against client business needs & objectives\n• Grow and cultivate deep relationships at all levels within assigned accounts, demonstrating a thorough understanding of account's organization, needs and revenue potential\n• Meet and exceed quarterly/annual sales goals\n• Use CRM consistently to record sales activity, deal pipeline and forecast revenue accurately\n• Proactively provide client insights, industry specific information and become the go-to subject matter expert in the creative and copy testing research space\n\nREQUIREMENTS\n• BA/BS or College Degree Preferred\n• 2-3+ years of experience in consumer research or sales relating in some way to advertising or data\n• Demonstrated track record of delivering against quota and excelling in a highly competitive market\n• Exceptional communication, presentation and relationship building skills\n• Excellent knowledge of marketing and research industry trends, technology platforms and pricing models\n• Ability to think strategically, strong understanding of traditional and contemporary sales dynamics, tactics and strategies\n• Strong working knowledge of Microsoft Office and CRM software (Excel, Word, PowerPoint, Hubspot and Salesforce.com or equivalent)\n• Ability to work autonomously - stay organized and show/track progress weekly to management\n• Ability to work remotely - flexible to work hours that spack time zones to support clients and internal meetings\n\nPREFERRED EXPERIENCE\n• Startup experience a strong plus\n• Experience in selling market research tools, advertising and/or data is ideal\n• Existing and current relationships with key decision makers at all levels of influence within Fortune 500 brands and/or top marketing agencies in New York, LA, and/or Chicago\n• Active in industry trade and networking events\n• Consumer Brand/Agency experience a plus\n\nABOUT YOU\n• Self-motivated and outcomes-oriented\n• Outgoing and resilient personality\n• Motivated by Swayable's mission and excited about our clients and the important work they do with our technology\n\nLOCATION: New York City\nIn-person workspace available. Occasional presence (e.g. once per week) expected, but remote work supported. Other locations may be considered.\n\nBENEFITS\n•