[UPLIVE Company] Senior Performance Marketing (App)

WHAT YOU WILL DO

Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, Tik. Tok, Unity Ads, Iron. Source, App. Lovin, DSPs, and more Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users Define UA launch strategies for new titles, including pre-registration campaigns Define conceptual creative strategies and testing processes Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth Stay ahead of trends by conducting market research and competitive analysis *** Duties and responsibilities outlined above are representative, but not all-inclusive.