Digital Marketing Advisor

Job Group Capability Marketing. Job Group Brand & Offer. Job Role Description The Marketing Communications Advisor

• Associate is responsible for supporting the development and execution of marketing communications projects. This role involves ensuring alignment with brand guidelines, digital standards, and assisting with various communication activities to optimize marcom channels and budgets. Job Role Responsibilities Strategy Development & Alignment: Acts as key point of contact for the development of marketing communications plans for a selected Business Unit consistent with brand strategy. Execution & Project Management: Coordinates day‑to‑day execution of marketing communications activities by preparing project inputs, supporting brief development, and working with internal teams and agency partners through creative development and production. Budget & Metrics Stewardship: Assists in tracking marketing communications budgets and gathers performance data to support reporting, measurement, and optimization efforts. Digital Marketing & Technology: Provides data administration and end user support for implementation and ongoing management of marketing technology and processes. Brand Governance & Collaboration: Ensures adherence to Global Brand Guidelines and Digital Standards in assigned materials and collaborates with internal stakeholders and agencies to support efficient and consistent execution. Functional Skills Brand Value Creation. Opportunity & Market Identification