BD (Influencer Marketing)

Are you a digital sales professional who can walk into a boardroom, understand a brand's growth challenges, and walk out with a signed brief? Ad. Crest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical. ABOUT BRANDCREST HOLDINGS Brand. Crest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals: → Ad.

Crest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, Ad. Crest integrates Baju. Gali (BTL & on-ground) and Trend. Labs (Creative & Digital) under a single campaign ownership model. → Fin.

Crest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises. ROLE DETAILS ? Location: JP Nagar, Bengaluru (On-site) ? Type: Full-Time ? Experience: 3 to 4 years in influencer marketing sales or business development ?

Education

Bachelor's / Master's in Marketing, Business, Communications, or a related field WHAT YOU'LL OWN ü Client Acquisition: Identify and target potential clients (brands, D2C companies, agencies) looking for influencer and creator-led marketing solutions. Build a strong pipeline through LinkedIn outreach, email campaigns, and industry-specific targeting.

Develop and execute prospecting strategies within defined market segments and category verticals ü Consultative Influencer Marketing Selling: Understand clients' business goals, brand positioning, and target audience to identify the right influencer marketing approach. Offer customized solutions across Influencer Discovery & Vetting, Content Collaborations, Brand Ambassadorships, UGC (User-Generated Content), Affiliate & Performance-based Influencer Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube, LinkedIn, etc.)

Provide strategic recommendations backed by influencer trends, creator economy insights, engagement analytics, and market data ü Relationship Building: Build and maintain long-term client relationships through continuous engagement. Serve as a trusted influencer marketing advisor, conducting periodic campaign performance reviews and proposing upsell opportunities (larger creator rosters, always-on ambassador programs, multi-platform expansion).

Ensure high client satisfaction through proactive communication and timely issue resolution. ü End-to-End Sales Process Management: Own the full sales lifecycle from lead qualification, needs assessment, and proposal development to pitch, negotiation, and closure. Coordinate with internal creator/content teams to create data-driven proposals, influencer mapping decks, and performance projections.

Maintain accurate documentation of all sales activities in the CRM ü Market Research & Competitive Intelligence: Stay current with influencer marketing trends, creator economy shifts, platform algorithm updates, and emerging content formats. Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.

Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights ü Cross-functional Collaboration: Work closely with the influencer/creator management, content, and account management teams to build holistic influencer marketing strategies. Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales) ü Sales Targets: Consistently achieve and exceed individual and team sales targets.

Take full ownership of revenue generation and contribute to the company’s business growth.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions. Experience with agencies or Influencer Marketing firms is an added advantage. WHAT MAKES YOU THE RIGHT FIT Excellent communication and interpersonal skills Basic knowledge of ATL and BTL advertising services Ability to work independently and as part of a team Strong customer service mindset Benefits WHAT WE OFFER ?

ESOPs ?‍? Mentorship from industry leaders ? Flexible working hours ? Health & Accidental Insurance ✈️ Travel & Expense Reimbursement ?️ Compensatory Offs ? Company Retreats & Team Building Events ? Networking & Conference opportunities ? Structured Job Training ☕ Refreshments & Parking ? Open & Transparent Work Culture ?

Client Perks & Benefits