Commercial Manager

Our Client Our client, an alcoholic beverage distribution company, seeks to employ a commercial manager. Key responsibilities; Develop and execute commercial strategies to drive revenue growth and maximize profitability across Nigerian markets. Negotiate and manage relationships with distributors, wholesalers, and key commercial partners.

Oversee pricing strategy, margin management, and seasonal or promotional pricing decisions. Forecast sales, set targets, and monitor commercial KPIs with regular performance reviews—sales volume, trade coverage, stock turnover. Implement route-to-market optimization and distributor segmentation strategies to maximize product reach.

Collaborate with Marketing, Finance, and Brand teams on joint campaigns, merchandising, and demand planning. Advise on supply chain logistics, inventory planning, and ensuring seamless delivery to priority trade outlets. Prepare commercial reports and presentations for internal and external stakeholders.

Requirements

Minimum of 6–8 years commercial or sales leadership experience in FMCG or luxury beverage sectors. Strong track record negotiating contracts and managing strategic partnerships. Bachelor’s degree in Business, Economics, or related field MBA or professional certification a plus. Excellent business acumen, analytical skills, and ability to drive commercial results.

Proficiency in CRM/distributor management systems and Microsoft Office.