Job description
● Develop and execute a comprehensive advertising strategy that aligns with the company's goals and objectives. ● Creative advertising copy that are aimed for global audiences including big ideas, communication strategies, messaging, and campaign roll-out plans. ● Creative copywriting for video production, including story boarding and scripting.
● Create ad-worthy digital copy for social media and performance marketing campaigns. ● Create content including writing, editing, and proofreading, to ensure accuracy, consistency, and adherence to brand guidelines. ● Stay up to date with industry best practices and emerging trends in content marketing and digital strategies.
● Collaborate with external partners, agencies, and influencers to amplify the reach and impact of content campaigns.
Requirements
● Bachelor's degree in marketing, communications, journalism, or a related field. A master's degree is a plus. ● Proven 3 years’ experience in content strategy development and digital marketing. ● Experience of working with digital agencies and US/global client base. ● Proven campaign results to showcase creativity and content excellence.
● Strong understanding of digital marketing channels, including advertising campaigns, social media, digital ads, email marketing, SEO, and content management systems. ● Excellent written and verbal communication skills, with the ability to create compelling and engaging content. ● Creative thinking and problem-solving abilities, with a keen eye for detail.
● Up-to-date knowledge of content marketing trends, emerging technologies, and industry developments.