Regional Director (Fruit Business)

Come join our AFC Team!

Position Overview

The Regional Director – Freshly. Go leads the operational and commercial performance of their region, ensuring excellence across partner stores, commissary distribution, and franchise operations. This role is ideal for a driven, people-oriented leader who thrives on improving execution, growing sales, and fostering strong relationships with franchisees, store partners, and regional teams.

You’ll serve as the primary connection between Freshly. Go Operations and our retail partners—ensuring each location consistently meets brand, safety, and profitability standards while driving innovation and scalability within your region.

Job Responsibilities

Operational Leadership

• Oversee daily operations across your assigned region to ensure all stores and franchise units meet Freshly. Go’s standards for quality, food safety, and presentation. Performance & Profitability
• Analyze P&L statements, drive sales initiatives, and ensure labor and food-cost targets are achieved. Training & Development
• Coach Regional Managers and Field Leaders to improve execution, compliance, and engagement. Retail Partnership
• Maintain strong communication with Publix, Kroger, and other retail partners—addressing issues quickly and ensuring seamless collaboration. Compliance & Food Safety
• Ensure 100% completion of Safety Culture Logs and adherence to all local, state, and partner food safety regulations. Strategic Growth
• Identify new business opportunities, optimize store layouts, and support expansion projects across new territories. Data-Driven Execution
• Use operational metrics and audit data to diagnose problems and implement continuous improvement plans. Leadership & Culture
• Foster a culture of accountability, positivity, and innovation across all team members and franchise partners. Perform other related duties and projects as assigned. Rewards & Benefits Paid Time Off (PTO) Paid Holidays, including a Floating Birthday Holiday Medical, Dental, Vision, Life Insurance (100% employee self-coverage paid by AFC) Annual Bonus Opportunity (Discretionary) 401(k) with Company Match Employee Anniversary Milestone Gift Bereavement Leave Key Qualifications & Experience Bachelor’s degree in Business, Operations Management, or related field. Minimum 3+ years in a multi-unit leadership role (Director or equivalent level). Proficient in Microsoft Office Suite or related software. Strong operational knowledge in fresh food, commissary, or franchise environments. Proven ability to manage budgets, analyze KPIs, and implement growth plans. Excellent communication, organizational, and decision-making skills. Experience with P&L management, audits, and team development. Flexibility to travel regionally and occasionally work weekends as required. Excellent organizational skills and attention to detail. Equal Employment Opportunity We are proud to be an equal opportunity employer and are committed to creating an inclusive environment for all applicants and employees. Employment decisions are made without regard to race, religion, color, gender identity or expression, sexual orientation, national origin, citizenship status, uniformed service member status, pregnancy, age, genetic information, disability, or any other protected characteristic in accordance with applicable federal, state, and local laws. #AFCUS