Rocware

Sales Manager / Director

Rocware

Saudi Arabia, EMEA, SAPosted Jul 8, 2026

Job description

KEY RESPONSIBILITIES

  • Lead go-to-market entry for VFD products in Saudi Arabia, given this is a brand-new market for the company.
  • Conduct market research and develop the local market development strategy and business plan.
  • Identify, recruit and manage local distributors, channel partners and system integrators.
  • Develop industry, project and key account customers directly, coordinating with the remote technical support team on pre-sales solutioning.
  • Coordinate internal resources (HQ sales, engineering, logistics) to meet agreed sales targets.
  • Maintain and grow relationships with existing customers as the local base is established.
  • Plan and execute local marketing activities (trade shows, technical seminars, digital presence).
  • Collect and report on competitor activity, pricing and market intelligence to HQ. CANDIDATE REQUIREMENTS
  • 5+ years of sales experience in AC drives / VFD or closely related industrial automation products.
  • Proven track record building a market, channel or distributor network from scratch is a strong plus, given the greenfield nature of this role.
  • Established relationships with industrial end-users, EPCs, panel builders or system integrators in Saudi Arabia.
  • Comfortable working autonomously in-market while coordinating closely with a remote technical support team based overseas.
  • Fluent Arabic and English required.
  • Based in, or willing to relocate to, Saudi Arabia.