Sr. Business Analytics II

This is a Band 28 role: Hex. Digital is a global services company and the world’s largest card issuer. Our direct relationships with many millions of consumers, businesses and merchants worldwide - combined with our leading edge marketing, information management and rewards capabilities - enable us to offer an array of valuable services that enrich lives, build business success, encourage financial responsibility and create communities of people with common interests.

Hex. Digital for 9th consecutive year has been voted among India’s top 10 workplaces by the Great Place to Work institute. In recognition of our consistent performance, we were nominated to the Great Place to Work “Hall of Fame”. At Hex. Digital, we serve customers, not transactions. We’re widely known for providing superior customer service and have been recognized for a number of achievements including being ranked highest in customer satisfaction within the credit card industry by J.

D. Power for seven consecutive years. A career at Hex. Digital is rich in experience and offers opportunities to build lasting relationships with our customers. Come join us and realize your potential. Description Accelerating growth momentum is a key objective for Amex Global Merchant Services (GMS) marketing team. This role will be part of the Business Strategy Execution CoE based out of Gurgaon supporting campaign measurement analytics for marketing.

The Global Marketing Measurement team is responsible for post campaign performance analytics for B2C campaigns globally. The job uses a broad set of analytical tools/techniques for data cleansing, data extraction, analysis & transformation, data interpretation & insights, turn-key bundled analytic & reporting solutions related to marketing campaign effectiveness.

The role also requires understanding of marketing concepts like test and control population for campaigns, segmentation and Channel Strategy etc.

Responsibilities

• Independently working with regional partners/customers to deliver analytical insights and reporting on B2C campaign performance across the globe.
• Utilize broad set of analytical tools/techniques for data mining, data cleansing, data extraction, analysis & transformation, data interpretation & insights, analytic & reporting solutions.
• Conduct deep analysis to uncover trends, recommend business solutions and implement strategic initiatives
• Consult with business owners and recommend appropriate solutions based on clear understanding of business needs
• Drive on-time, high quality deliverables
• Create high quality and executive ready documentation around campaigns performance reporting. Job Capsule Needed.

Qualifications

Qualifications

• Bachelor’s or Master’s degree in Business or Analytical focus (e.g. Finance, Statistics, Math, Accounting or Economics) and/or Engineering
• 1-3 years of experience in Marketing analytics domain
• Experience in Credit Card industry preferred Key Skills
• Working experience in Python and HIVE
• Proficiency in SAS specifically working in SAS Enterprise Guide (SAS EG) and strong understanding of SQL.
• Working experience in Tableau for visualization.
• Proven ability to automate/ optimize processes.
• Advanced Excel skills, such as use of pivot tables & thorough knowledge of Excel functions.
• Ability to handle large datasets and learn new systems and processes quickly.
• Proven ability to adjust quickly to shifting priorities, multiple demands, ambiguity & rapid change
• Strong Customer experience. Ability to prioritize & deliver quality work within a deadline-driven climate.
• Strong written and oral communication skill
• Strong work ethic with an intense will-to-win and demonstrated personal excellence ReqID: 18013741 Schedule (Full-Time/Part-Time): Full-time