Director of Marketing

Director of Marketing

Location: Santa Barbara, CA or Remote (US) —35% travel for events, customers, and team onsites

Come build with us. In this role, you will build and run the marketing engine behind CrossnoKaye’s 2026–2028 Brand & Demand strategy — establishing category authority in Software-Defined Automation (SDA), scaling a measurable demand engine, and helping double the business.

We’re hiring: A senior marketing leader who knows heavy industry and industrial software, has launched bleeding-edge technology, and can run brand, demand gen, analyst relations, and a flagship event program — hand in hand with sales and product.

This role reports to: Chief Revenue Officer (CRO)

What you’ll be doing:

• Own execution of the Brand & Demand strategy: a long-cycle brand engine that builds Software-Defined Automation (SDA) category authority, and a short-cycle demand engine that converts intent against our named-account list.
• Build our analyst footprint from the ground up: brief and cultivate relationships with the likes of ARC Advisory, LNS, IDC, ABI, etc. to earn analyst-validated positioning in food processing and heavy industry.
• Stand up dedicated demand generation with Account-Based Marketing (ABM) as the spine (1:1 / 1:few / 1:many) across the Top 200 North American food processors — paid LinkedIn ABM, trade-pub native, SEO/AEO/web anchored on the SDA pillar, and an ROI calculator backed by customer proof.
• Grow marketing-sourced pipeline from We are an equal opportunity employer and we welcome applications from all backgrounds. We seek to build a diverse pool of applicants that will help to push our company forward. We believe that our true success will come from a diverse, dynamic, and inclusive environment. We seek and will consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other classification protected by law. *