Director of Sales – Senior Living (Assisted Living & Memory Care)

Overview

We are seeking a strategic, relationship-driven, and results-oriented Director of Sales to lead occupancy growth, sales performance, and community outreach at our premier Assisted Living and Memory Care community. This is an exciting opportunity for an experienced senior living sales professional to help rebuild and strengthen occupancy, expand our referral network, and increase our presence throughout the Detroit Metropolitan area.

The ideal candidate will have a proven track record of sales success, established healthcare and senior living referral relationships, and a genuine passion for helping older adults and their families navigate important life transitions. The Director of Sales will develop and execute sales strategies, generate qualified leads, build professional partnerships, achieve occupancy goals, and ensure a compassionate, personalized experience for prospective residents and their families.

Why You'll Love Us Mission-Driven Culture: Make a meaningful difference in the lives of seniors and their families. Opportunity for Impact: Drive occupancy growth and strengthen the community's market presence. Collaborative Team: Partner with community leadership, healthcare professionals, and corporate marketing. Leadership and Growth: Influence sales strategies, develop referral partnerships, and contribute to community success.

Supportive Environment: Join a team that values compassion, accountability, hospitality, and continuous improvement.

Key Responsibilities

Sales, Marketing & Occupancy Growth Develop and execute sales strategies to achieve monthly, quarterly, and annual occupancy goals. Generate, qualify, and nurture leads through networking, community outreach, digital marketing, and professional referrals. Conduct engaging community tours and maintain consistent, timely follow-up with prospective residents and families.

Monitor sales activity, lead conversion, move-ins, and occupancy trends using CRM and reporting tools. Evaluate market trends and competitors to identify opportunities for growth. Collaborate with corporate marketing on outreach initiatives, promotional materials, and campaigns. Referral Development & Relationship Management Establish and maintain strong referral partnerships throughout the Detroit Metropolitan area.

Build relationships with senior living placement advisors, hospital discharge planners, rehabilitation and skilled nursing facilities, physicians, social workers, home health and hospice professionals, and elder care organizations. Represent the community at networking events, industry associations, and local outreach activities.

Coordinate with community leadership and internal teams to support assessments, admissions, and successful move-ins. Admissions & Administration Ensure accurate and timely completion of resident admission agreements, documentation, and admission packets. Coordinate admissions and move-ins with residents, families, responsible parties, and appropriate team members.

Maintain accurate CRM records and communicate prospect activity, anticipated move-ins, and occupancy updates to leadership. Follow applicable state regulations, company policies, and established admission procedures. Participate in sales meetings and operational reviews, identify improvement opportunities, and uphold the company's Always Behaviors.

Qualifications

& Experience Minimum of 3 years of senior living sales experience , with 5 or more years of overall sales experience strongly preferred. Demonstrated success growing occupancy in Assisted Living and Memory Care, particularly during a rebuilding, repositioning, or turnaround period. Established referral relationships throughout the Detroit Metropolitan area.

Proven ability to generate qualified leads, convert prospects into residents, and achieve sales goals. Strong understanding of the senior living industry, senior care needs, and admissions best practices. Excellent communication, presentation, negotiation, organizational, and relationship-building skills. Proficiency with CRM software, Microsoft Office, and sales reporting tools.

Valid driver's license and reliable transportation. Flexibility to work occasional evenings and weekends as business needs require. Bachelor's degree in business, marketing, healthcare administration, or a related field preferred. What Success Looks Like Achieving monthly, quarterly, and annual occupancy goals. Increasing qualified leads, referral activity, and sales conversions.

Strengthening referral partnerships and community visibility across the Detroit Metropolitan area. Supporting efficient admissions, well-coordinated move-ins, and accurate documentation. Delivering an exceptional, compassionate experience for prospective residents and their families. Join Our Team If you are an experienced senior living sales professional with established referral relationships, a proven ability to grow occupancy, and a passion for serving older adults, we invite you to apply.

Join us in connecting families with the right care, strengthening community partnerships, and making a lasting difference in the lives of seniors and those who love them. Apply today and help us grow our community while making a meaningful impact.

Qualifications

Qualifications

& Experience Minimum of 3 years of senior living sales experience , with 5 or more years of overall sales experience strongly preferred. Demonstrated success growing occupancy in Assisted Living and Memory Care, particularly during a rebuilding, repositioning, or turnaround period. Established referral relationships throughout the Detroit Metropolitan area.

Proven ability to generate qualified leads, convert prospects into residents, and achieve sales goals. Strong understanding of the senior living industry, senior care needs, and admissions best practices. Excellent communication, presentation, negotiation, organizational, and relationship-building skills. Proficiency with CRM software, Microsoft Office, and sales reporting tools.

Valid driver's license and reliable transportation. Flexibility to work occasional evenings and weekends as business needs require. Bachelor's degree in business, marketing, healthcare administration, or a related field preferred.

Qualifications

& Experience Minimum of 3 years of senior living sales experience , with 5 or more years of overall sales experience strongly preferred. Demonstrated success growing occupancy in Assisted Living and Memory Care, particularly during a rebuilding, repositioning, or turnaround period. Established referral relationships throughout the Detroit Metropolitan area.

Proven ability to generate qualified leads, convert prospects into residents, and achieve sales goals. Strong understanding of the senior living industry, senior care needs, and admissions best practices. Excellent communication, presentation, negotiation, organizational, and relationship-building skills. Proficiency with CRM software, Microsoft Office, and sales reporting tools.

Valid driver's license and reliable transportation. Flexibility to work occasional evenings and weekends as business needs require. Bachelor's degree in business, marketing, healthcare administration, or a related field preferred.