Associate - Business Development Executive

Drives top-of-funnel growth by identifying, engaging, and converting prospective clients into qualified leads for the sales team, using market research, networking, and structured outreach strategies.

Requirements

Key Responsibilities Identify and generate new business leads through market research, cold calling, email campaigns, LinkedIn outreach, and networking Qualify inbound and outbound leads based on defined criteria before handing off to the sales/technical team Build and maintain a strong, healthy sales pipeline using CRM tools Conduct market and competitor analysis to identify new business opportunities and target segments Schedule and coordinate client meetings, product demos, and presentations Develop and execute lead-generation campaigns in coordination with marketing Maintain relationships with prospective clients through consistent follow-ups and nurturing Prepare weekly/monthly reports on lead generation metrics, conversion rates, and pipeline status Collaborate with the pre-sales technical consultant to hand over qualified, well-briefed leads Skills Required Strong communication, negotiation, and interpersonal skills Analytical mindset with market research capability Proficiency in Zoho CRM tool and LinkedIn Sales Navigator Target-driven with a proactive, self-starter attitude Good understanding of B2B sales cycles Benefits Paid time off Travel Allowance will be provided High growth environment