Global Category Manager

As Global Category Manager you will lead the early stages of the product life cycle—from customer-driven ideation to strategic product development.

Your role

bridges market insights, product positioning, and multibrand strategies to ensure alignment with business goals. If you’re a strategic thinker with a passion for innovation and cross-functional collaboration, this is your opportunity to make a global impact. Tasks Leading upstream marketing activities from ideation to product launch.

Defining and implementing product and marketing strategies based on customer needs, using a multibrand approach. Supporting market research to uncover customer insights, pain points, and competitive dynamics. Building business cases for new product opportunities, including pricing strategies and competitor benchmarking.

Managing the product roadmap and lifecycle to ensure timely development and market introduction. Developing compelling value propositions, unique selling points (USPs), and product claims. Collaborating with Business Development and R&D to evaluate and launch new products aligned with strategic goals. Engaging directly with clinicians to test prototypes and gather feedback for product development.

Qualifications

Proven, in-depth experience in developing marketing concepts and strategies 5–10 years of experience as a Category Manager or Product Manager, preferably in the dental and/or medical device industry. Proven success in B2B environments, with a solid understanding of indirect sales channels and distributor networks. A master’s degree in marketing, Business Administration, or a related field relevant to the dental sector.

Excellent communication and persuasion skills; proactive and confident in driving initiatives. Strong relationship-building abilities and resilience in overcoming challenges. An open-minded, innovation-driven, and highly self-motivated personality. Fluent in English; proficiency in German or other languages is a plus.