Senior Content Strategist

Key Responsibilities

Lead briefs for campaigns, pitches, and projects from strategic thinking to ideation, pitch presentation, and execution. Bring unconventional, culturally relevant ideas to the table that are unexpected, entertaining, and brand-right. Translate brand objectives, audience insights, and business goals into sharp creative strategies, fresh campaign territories, and ideas that challenge the obvious.

Mentor junior copywriters, review their work, and provide constructive feedback to strengthen their craft and creative thinking. Stay plugged into pop culture, internet rabbit holes, and emerging trends to spot opportunities for brands and create bold, witty, intentional work that feels distinctly MAD. Skills and Qualifications: 4–5 years of experience in advertising, creative strategy, or campaign development.

A portfolio that showcases standout campaigns, unique ideas, and pitch-winning work. Strong strategic thinking, storytelling, and presentation skills with a knack for witty writing. Experience leading campaigns, pitches, and creative teams. A sharp understanding of culture [internet and IRL] and the instinct to tap into them for brand marketing.