Sales and Marketing Director

High Point Residence North Aurora 210 Airport Rd, North Aurora, IL 60542 Supportive Living Community Sales and Marketing Director We are seeking an experienced and results-driven Sales and Marketing Director to join our leadership team. This role is responsible for driving occupancy, building strong referral relationships, and coordinating the move-in process for new residents.

The ideal candidate will be a compassionate, goal-oriented professional with a passion for serving seniors and promoting a person-centered approach to care.

Key Responsibilities

Develop and maintain referral relationships with hospitals, physicians, case managers, social workers, rehabilitation providers, and community partners Execute community outreach and business development strategies to increase awareness and referrals Represent the community at networking events, senior-focused organizations, and professional associations Conduct tours and coordinate the move-in process for new residents and families Manage inquiries, referrals, and lead follow-up activities to maximize occupancy growth Track referral sources, conversion rates, and sales metrics Collaborate with community leadership to achieve census and revenue goals Plan and participate in educational events, presentations, luncheons, and marketing programs Maintain strong knowledge of supportive living services and effectively communicate community benefits to prospective residents and families Support a positive resident and family experience throughout the admission and transition process Resident & Family Support: Provide compassionate, person-centered guidance to residents and families throughout the transition process Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible) Conduct follow-up with referral sources to monitor patient progress and support successful transitions Market Analysis & Community Outreach: Analyze market trends, competitor strengths/weaknesses, and referral source data to position the community competitively Qualifications: Proven experience in sales and marketing roles Strong communication, presentation, and relationship-building skills Ability to analyze data, develop strategic plans, and meet census goals Knowledge of long-term care, assisted living, or healthcare services preferred Physical & Work Environment Requirements: Ability to walk, stand, and sit for prolonged periods; bend, stoop, and lift as needed Comfortable working in a healthcare environment with exposure to residents and their families Flexibility to work beyond standard hours, including evenings or weekends when needed IND123