Content Lead

Key Responsibilities

Develop engaging ad copies, editorials, and marketing content that align with our brand’s voice and objectives. Oversee and manage the company blog, ensuring high-quality, informative, and SEO-optimized content. Create compelling content for digital campaigns, social media, and other marketing materials. Conduct in-depth research to produce authoritative and well-researched articles.

Lead, mentor, and manage a team of content writers, ensuring consistency in quality and tone. Assign content projects, set deadlines, and review work to ensure high standards. Provide editorial guidance, feedback, and training to improve the team’s writing skills. Collaborate with designers, marketers, and other departments to ensure cohesive storytelling.

Monitor content performance using analytics tools and optimize engagement and conversions. Stay updated with industry trends, competitor strategies, and best practices in content marketing. Implement SEO strategies to improve organic reach and search rankings.

Requirements

3+ years of experience in creative content writing, with a strong portfolio in ad copies, editorials, and blog management. Proven experience in managing and leading a team of content writers. Excellent command of English with strong storytelling, editing, and proofreading skills. Strong understanding of SEO, digital marketing trends, and audience engagement strategies.

Ability to multitask, work under tight deadlines, and manage multiple projects efficiently. Experience in using content management systems (CMS) and analytics tools.