Digital Content Lead

At Sanderson Design Group, we are always looking for talented, ambitious and motivated people to join our team. Digital Content Lead Reports to: Head of Creative Marketing Location: Loughborough (Ladybird House) or Chiswick (Voysey House) Department: Marketing Role Overview: As Digital Content Lead, you’ll own the digital, motion and product assets that bring our brands to life online — static, animated and short-form video creative for paid media, social, CRM and web, for both direct-to-consumer and trade audiences, working alongside the Head of Creative Marketing and Graphics Studio Manager, who own studio workload and the central Marketing brief process.

This is a digital-first role with animation and AI-assisted production at its heart. You’ll adapt and extend existing creative for new audiences, formats and channels, respond to performance insight from our Social, Brand, Digital, Trading and performance teams, and make sure every asset upholds the distinctive standards of each of our six luxury brands.

About Us

Sanderson Design Group PLC is a luxury interior design house with more than 165 years of heritage, home to some of the most celebrated names in British design: Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke and Scion. The Group also designs, manufactures and distributes Designers Guild products under an exclusive global licence.

Our fabrics, wallpapers and paints are loved around the world, with North America representing our fastest-growing market. We proudly manufacture in our own UK facilities, Anstey in Loughborough and Standfast & Barracks in Lancaster, where traditional craftsmanship is combined with some of the most advanced digital printing technology in the industry.

Our purpose is to “bring the beautiful into people’s homes and lives”. We are custodians of one of the world’s largest fabric and wallpaper archives, comprising more than 75,000 documents dating back to the 16th century, which continue to inspire our designers today. Through a thriving international licensing programme, our designs extend far beyond interiors into categories including bedding, rugs and tableware.

With around 500 colleagues across the Group, we are a destination for creative talent and ambitious people who want to shape the future of design-led brands.

Responsibilities

Digital-First Creative Create industry-leading digital, product and motion assets that build brand equity, engage audiences and support measurable outcomes across trade and direct-to-consumer channels. Develop digital-first creative for paid media, social, CRM and web, including static, animated and short-form video assets.

Translate brand and campaign narratives into platform-appropriate visuals for channels including Tik. Tok, Instagram and Pinterest. Create elevated digital experiences that reflect the luxury positioning and distinctive expression of each brand. Produce rapid-turnaround content for timely brand moments, social trends and seasonal campaigns.

Motion, Video & AI-Assisted Production Animate static imagery and edit short-form video using tools such as Premiere Pro and After Effects. Adapt, resize and refresh existing brand and product assets using animation and AI-assisted tools, extending their effective use across audiences, platforms and markets without compromising quality.

Use generative AI responsibly to support content variation, localisation and personalisation, applying rigorous quality control and brand standards to every output. Performance & Insight Work closely with Digital, performance marketing and social teams to test creative, respond to performance data and apply learning to future content.

Make sure creative contributes to measurable improvements in brand awareness, engagement, web traffic and customer acquisition. Craft, Trends & Best Practice Keep an up-to-date understanding of luxury digital trends, emerging formats and relevant design technology. Bring external design and digital best practice into the studio, ensuring assets are exceptional, purposeful and fit for channel.

Workflow & Delivery Work within the central Marketing brief and workflow process, partnering with the Head of Creative Marketing and Graphics Studio Manager to prioritise workload. Deliver agreed briefs to deadline, with standout, on-brand creative as the standard for every asset. Skills & Experience: Experience & Know-How Expert knowledge of Adobe Creative Suite, including Premiere Pro and After Effects, with strong motion graphics and short-form video editing skills.

Strong experience creating social-first digital work for luxury and/or lifestyle brands. Proven ability to create reactive, culturally relevant content for digital platforms. Confident use of AI-assisted design and animation tools, such as Adobe Firefly, Adobe Express, Runway or Midjourney, to adapt and extend content.

Strong understanding of direct-to-consumer and trade audiences, digital channels and performance-informed creative, including how strong design contributes to D2C growth and KPIs. How You Work Agile and comfortable iterating quickly in response to performance data or social trends. Audience-focused, designing with engagement front of mind.

Digitally curious, staying ahead of platform trends, visual culture and emerging AI tools. Organised, self-motivated and collaborative, working constructively within the Graphics Studio and the wider Marketing function. Excellent attention to detail and a real commitment to luxury brand standards.

Qualifications

Degree in Graphic Design or a related discipline, or equivalent design experience gained on the job. Values & Behaviours: Intrepid: Provide clarity, encouragement and meaningful feedback to help us move forward with purpose and positivity. Imaginative: Lead with curiosity, coach and encourage teams to be resourceful and think beyond the obvious to drive meaningful, creative outcomes.

Respectful: Proactively consider and take responsibility for how decisions and leadership approach impact the team, the wider Group dynamics and performance. We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.