Social Media Manager

JewelsHire , a distinguished leader in the realm of jewellery industry recruitment, extends its invitation for a position at a renowned jewellery manufacturer located in Samalka, New Delhi Role : The Social Media Manager focuses on branding, lead generation, lead conversion, marketing, and maintaining the website’s content.

This role also includes SEO and ensuring the website functions correctly.

Responsibilities

Branding: Develop and maintain the company's brand image. Create and update brand guidelines. Ensure all materials reflect the company's branding. Lead Generation: Develop and implement strategies for attracting new leads. Manage and optimize online and offline advertising campaigns. Track and analyze lead generation metrics.

Lead Conversion: Implement and monitor lead nurturing campaigns. Optimize the sales funnel for higher conversion rates. Work with the sales team to ensure smooth lead handover. Marketing: Develop and execute marketing campaigns. Manage social media accounts and content. Analyze marketing campaign performance and adjust strategies accordingly.

Website Content Management: Determine which products and banners should be uploaded. Remove underperforming products from the website. Ensure website content is up-to-date and relevant. SEO: Conduct regular SEO audits and implement recommendations. Optimize website content for search engines. Monitor and report on SEO performance.

Functionality: Ensure all website functions (forms, payment gateways, etc.) are working properly. Identify and implement necessary website upgrades. Monitor website performance and resolve any technical issues. SOP: Daily Tasks: Monitor and respond to social media interactions. Review and analyze daily lead generation and conversion metrics.

Check website functionality and resolve any issues. Weekly Tasks: Update website content (new products, banners, blog posts). Conduct a website performance review and implement necessary changes. Hold a meeting with the marketing team to review campaign performance and strategies. Monthly Tasks: Conduct a comprehensive SEO audit.

Review and update the marketing strategy. Prepare and present a performance report to the management team.

Requirements

Strong Exposure of handling social media accounts of brand Good exposure with team handling of SEOs, Web Developers & Content Creators Knowledge of handling websites of luxury & lifestyle products Minimum 3+ years of experience in the same role Bachelor’s degree in Marketing (Digital) or equivalent. Highly competent in Microsoft Office i.

e., Word, Excel, & Power point, and G-Suite i.e., Google Docs, Sheets Trend analysis as per Market Creative & Dynamic Team Leading Innovative Good Communication Skills Benefits Budget

• Up to 12 LPA Location
• Samalka, New Delhi