Paid Media Specialist

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets.

We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day.

In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide. JOB DESCRIPTION: ¿Qué es Roiback? Roiback es referente global en el sector turístico-hotelero, especializado en hacer crecer el canal directo de hoteles y cadenas hoteleras.

¿A qué nos dedicamos? Estrategia de distribución hotelera Diseño y desarrollo web orientado a conversión Marketing online full-funnel Motor de reservas y tecnología propia Contenido web y fidelización del comprador Soporte personalizado y conexión con sistemas de distribución y metabuscadores Innovación continua ¿A quién buscamos?

Buscamos un Paid Media Specialist con mentalidad de performance (70% Paid Media / 30% Metasearch). Responsabilidades principales :

1. Paid Media (70%) Planificación y optimización de campañas en Google Ads, Meta Ads, Bing Ads, Display y Programmatic. Gestión de cuentas, presupuestos, forecasts y promociones. Reporting y análisis en GA4, GTM y Looker Studio. Reuniones con clientes, seguimiento y propuestas.
2. Metabuscadores (30%) Gestión campañas CPC en Google Hotel Ads, Tripadvisor, Trivago Control de pujas, presupuesto y KPIs. Análisis competitivo vs. OTAs. Requisitos: Experiencia demostrable en Paid Media. Certificación Google Ads vigente. Manejo de GA4, GTM y Looker Studio. Valorable experiencia en Travel (OTA, cadenas, motores de reserva…). Motivación por metasearch. Inglés conversacional ¿Qué ofrecemos? Contrato permanente y jornada completa Modelo híbrido en Cancún Flexibilidad y conciliación Desarrollo profesional real Excelente ambiente de trabajo 12 días de vacaciones + 3 adicionales (cumpleaños, navidad y fin de año) Formación interna y externa Bono variable anual At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey. As well as an attractive benefits package you will be able to work: Within an innovative, engaging and multicultural environment. Have the opportunity to build strong and lasting business relationships and friendships from around the world. Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.