Partnerships & Community Specialist

Partnerships & Community Specialist Reports to: Divisional Marketing Director Location: New Braunfels, TX (onsite, full time) Travel: Approximately one event per month, plus flagship events and race weekends About Holley Performance Brands Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance.

For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we bring that energy to life through the experiences, communities, and partnerships that connect our brands to enthusiasts everywhere.

About the Team

At Holley Performance Brands, our Partnerships & Community team connects our brands to the communities, events, creators, and athletes that define automotive performance and racing culture. We identify and activate high-impact partnerships and content that build brand credibility, deepen enthusiast connection, and drive measurable business results.

Working closely with Safety Division Marketing, Brand Experience, and Go-To-Market teams, we ensure social media and sponsorships are not just visibility plays, but fully integrated brand and commercial drivers across campaigns, content, and customer touchpoints.

About the Role

The Partnerships & Community Specialist owns the Holley Safety & Racing partnership program and oversees worldwide social media and community, including strategic partnerships with race teams, drivers, athletes, influencers, and sanctioning bodies. Partnership responsibilities include identifying, selecting, and managing third-party partners that promote Holley Safety & Racing products and support business objectives, including contract negotiation, renewal management, and entitlement activation with the go-to-market team.

Community responsibilities include setting direction for audience growth, engagement, and activation, with the Partnerships & Community Coordinator executing day-to-day work.

Key Responsibilities

Partnership Strategy & Management

• Set the division’s sponsorship and influencer strategy, identifying, evaluating, and selecting race teams, drivers, athletes, creators, and sanctioning bodies that support business objectives.
• Lead contract negotiations and renewals, and define partner entitlements and deliverables.
• Own partner relationships and serve as the primary point of contact for partners and their representatives, including agents, managers, and team personnel.
• Ensure partners receive the correct sponsored products on schedule and in accordance with partnership agreements.
• Build strong, lasting relationships with teams, drivers, and creators, contributing to a positive partner experience. Measurement, Business Cases & Governance
• Measure and report on sponsorship performance, including reach, engagement, and return on investment (ROI), identifying the key drivers of value for each partnership.
• Build business cases for current and prospective sponsorships using performance insights, audience data, and market comparisons.
• Ensure all sponsorship deliverables are fulfilled, properly documented, and aligned with contractual agreements, working with internal stakeholders and partners.
• Maintain awareness of industry trends, competitor sponsorships, and emerging opportunities within racing and enthusiast spaces.
• Utilize partnership management tools and platforms to coordinate and track sponsorship campaigns, ensuring accurate execution, organization, and visibility. Activation & Go-To-Market Integration
• Align sponsorship activations with go-to-market plans, key motorsports events, racing series, and product launches.
• Collaborate with sponsored drivers, teams, and influencers to develop and deploy content that supports campaign objectives.
• Partner with content, paid media, and go-to-market teams to integrate sponsorship assets into broader campaigns with consistent messaging across digital, social, event, and partner channels.
• Track and report on activation and partner-driven campaign performance, providing recommendations to improve future programs.
• Research and identify up-and-coming influencers, racers, teams, and digital platforms to inform sponsorship and activation strategies. Social Media & Community Oversight
• Set strategy and goals for worldwide social media and community, including audience growth, engagement, and activation.
• Oversee social campaigns and content across Facebook, Instagram, Tik. Tok, YouTube, and other channels, including go-to-market and new product launch plans across all stages of the funnel.
• Review performance and share regular updates and insights with marketing leadership.
• Ensure community engagement, user-generated content, and influencer relationships support a positive brand presence across owned and third-party platforms.
• Maintain access to social accounts and analytics to respond directly to partnership inquiries and monitor performance. Team Leadership & Asset Management
• Manage, coach, and develop the Partnerships & Community Coordinator, setting priorities and reviewing work.
• Establish standards for capturing, organizing, and distributing sponsorship and influencer assets across the organization.
• Ensure partnership assets are properly stored, tagged, and accessible within DAM systems for cross-functional use.
• Partner with division teams and coordinators to drive consistent asset management practices, and ensure high-value assets from enterprise-level partnerships are captured and scaled across campaigns. Brand Representation & Industry Engagement
• Represent Holley Performance Brands at sponsored events, race programs, and partner activations, ensuring a professional, consistent, and engaging brand presence.
• Serve as the on-site lead for sponsored drivers, teams, and partners, including asset visibility (decals, displays, product placement) and execution of sponsorship deliverables.
• Travel regularly to attend events (approximately one per month) and support key Holley flagship events (e.g., LS Fest, Ford Fest), maintaining a flexible schedule for race weekends and event activations.
• Build relationships across the automotive performance ecosystem, staying closely connected to industry trends and emerging opportunities.

Qualifications

Required Experience

• 2-3 years of experience in sponsorships, partnership marketing, or brand partnerships, plus experience managing brand social media accounts
• Proven track record of negotiating and activating sponsorships that deliver measurable brand and commercial outcomes
• Strong commercial acumen — able to evaluate opportunities based on brand fit, audience quality, and ROI
• Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations
• Experience setting social media strategy and goals, with strong knowledge of platform analytics
• Experience managing or mentoring a direct report, or leading agencies and freelancers
• Experience working cross-functionally to integrate partnerships into broader marketing initiatives
• Knowledge of safety and racing products
• Bachelor's degree in marketing, communications, business, or similar work experience preferred
• Ability to travel approximately once per month and work race weekends, evenings, and weekends
• Valid driver’s license and ability to work outdoor events, including lifting up to 50 lbs Preferred Experience
• Experience within automotive, motorsport, or enthusiast-driven categories
• Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
• Existing relationships within the motorsport or automotive performance ecosystem
• Experience operating within a multi-brand or division-based organization
• Familiarity with digital asset management (DAM) systems, content workflows, and partnership management platforms
• Photography and videography skills, plus experience with Photoshop and Premiere Pro Why Join Us
• Shape how Holley shows up in the real world — from racetracks and events to partnerships that define automotive performance culture
• Own high-impact partnerships from strategy through activation, with the opportunity to directly influence brand visibility and commercial outcomes
• Lead a team at the intersection of brand, community, and motorsport, connecting iconic products to the people and moments that matter most
• Be part of a transformation as we build a faster, more integrated marketing organization designed to win in a competitive, enthusiast-driven market
• Collaborate with a passionate team that values ownership, creativity, and a bias toward action Why Holley Is a Great Place to Work At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status. If you require assistance or accommodation due to a disability during the application process, please contact human resources.