Performance Marketing Specialist

Ocoda Agency is hiring a high-caliber Performance Marketing for Travel&Toursim Project OTA inside Ocoda agency to lead our expansion across the GCC market. Location: Dokki, Giza (On-site) Hojuzat Website: www.hojuzat.com The Opportunity The Performance Marketing Specialist is responsible for driving growth across web and mobile app channels for travel services (hotels, Umrah, visas, tours).

This role owns the end-to-end paid media strategy—from media planning and campaign execution to full-funnel optimization for CPA/ROAS targets, creative testing, and tracking setup.

Responsibilities

Develop the media plan and overall paid marketing strategy - channel mix, budget allocation, and targeting approach across app and website Plan, launch, and manage paid campaigns across Google Ads, Tik. Tok Ads, Snapchat Ads, and Apple Search Ads - covering both app installs/engagement and website conversions Own full-funnel performance, from awareness through to completed bookings across hotels, apartments, Umrah packages, visas, and tours Manage budgets and bidding to hit CPA/ROAS targets, adjusting based on performance data Partner with the data analyst to keep tracking and attribution accurate across GA4, Firebase, and our mobile measurement partner Brief and test ad creative with the graphic designer and videographer on the team Run structured A/B tests across creative, audiences, and landing pages/app flows Report on performance regularly, translating data into clear, actionable recommendations Stay current on platform changes and new paid channels relevant to Gulf travel marketing Requirements 2-3 years of hands-on performance marketing and media buying experience GCC / Saudi marketing experience & Mobile APP is a MUST.

Solid grasp of mobile app marketing - install campaigns, in-app event tracking; app store optimization is a bonus Proven experience managing paid campaigns on Google Ads, plus at least one of Tik. Tok Ads, Snapchat Ads, or Apple Search Ads Comfortable working with GA4 and mobile measurement partners (Adjust, Apps. Flyer, Kochava, or similar) - you should understand attribution, not just campaign setup Strong with data - you pull insights and act on them, not just report numbers Benefits Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle.

Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits. Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork. Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.