Market Manager

Bardstown Bourbon Company Position: Market Manager

• CA (Orange County/San Diego) Status: Full Time Exempt Schedule: Days, Monday – Friday, evenings, weekends and travel as required Location: Home Office Base w/ regular travel to surrounding areas Reports To: General Manager
• CA & HI Who We Are ABOUT LOFTED SPIRITS From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact while crafting some of the world’s most desired and awarded whiskies. Lofted Spirits joined the PPC family of companies in 2022. Learn more at Lofted. Spirits.com. ABOUT BARDSTOWN BOURBON Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon TrailTM. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. Bardstown Bourbon was named Icons of Whisky Global Brand Innovator of the Year (2025), IWSC’s Worldwide Whisky Producer of the Year (2023), and the only brand represented on Whisky Advocate’s Top 20 list in five different years (2019, 2021-2025). Bardstown Bourbon Co. is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit Bardstown. Bourbon.com. ABOUT GREEN RIVER Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known for delivering great bourbon at an incomparable value and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mash bills blended to create a smooth and welcoming taste profile. Green River’s Wheated Bourbon was named Best Overall Bourbon in 2025 by the New York World Spirits Competition, a true testament to the brand’s commitment to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit Green. River. Whiskey.com.

Job Summary

As our Market Manager for Southern California, with a focus on Orange County and San Diego, your main objective is to establish and grow sales in the assigned territory, create lasting and mutually beneficial partnerships with accounts and our Distributors, and represent the integrity, values and brand of the Lofted Spirits Company.

The position includes direct sales responsibility for key accounts, with on- and off-premise trade, securing new business, and working closely with the distributor network in the assigned area to maintain/develop all accounts. You will serve as a voice for the brands across the assigned geography, executing marketing “pull” tactics, merchandising key accounts, and hosting both trade and consumer-focused events.

Essential Job Duties and Responsibilities Hybrid On & Off Premise, Distributor, & Retail Management Role. Team Player and high-level contributor with our sales partners. Execute Regional / State level channel KPI’s, Accounts Sold, PODs, and Volume Goals. Aggressively pursue new on- and off-premise distribution in your assigned region.

Assist State Sales General Manager with the establishment of new target account relationships including activations and promotional event opportunities. Assist State Sales General Manager in identifying and executing market-specific goals, KPIs and annual plan and objectives for the assigned region. Call on existing key accounts to secure new distribution, making timely presentations and introducing new and "limited release" whiskies.

Execute on and off-premise promotions and periodic special events such as virtual tastings and Bourbon Dinners that generate brand awareness and consumer sampling. Develop and maintain strong, positive relationships with account staff and distributor sales personnel. Train accounts and distributors on our products and effectively promote the story of the Bardstown Bourbon Company and Green River Distillery.

Travel to and utilize the assets of the distillery and tasting rooms to engrain brand and product knowledge in our commercial partners. Participate in market blitzes, ride-withs, and general sales meetings to hold distributor partners accountable for the execution and achievement of the sales plan. Complete necessary administrative reporting and communications on a timely basis daily and weekly.

Maintain all sales goals and personal budgets outlined to you and your territory. Deliver merchandise/POS for events, as well as staffing and sampling at events as necessary. Late night and weekend account visits and event attendance as directed. Deliver excellent customer service with a positive and professional approach.

Must be comfortable interacting with distillery customers as well as tour groups and guests in a hospitality focused environment. Other duties as periodically assigned by the General Manager. Desired Qualifications and Skills Strong Mindset to Win, Compete, and Strive to be the preferred Supplier Partner. A working knowledge of Bourbon, Whiskey, Spirits.

Strong ties and established relationships in the beverage community in the assigned region. The ideal candidate has some experience working for a supplier, distributor, or promotional agency on behalf of an alcohol beverage supplier. Strong verbal communication skills: ability to talk to others to convey information effectively; strong written communication skills.

Customer Service – Going above and beyond what the customer expects. Retail/Trade experience (Liquor Store; Distributor Representative; Bartending experience). Trade knowledge

• Understanding the retail and on-premises buyer mindset - purchasing experience is a plus. Basic understanding of retail cost models and profit margins. Excellent time management skills: ability to be proactive and take initiative. Excellent organization and coordination skills- the ability to manage priorities and routine functions effectively and efficiently. Empathy- Being aware of others' reactions and understanding why they react as they do. Teamwork – Ability to flex scope of responsibility and do whatever needs to be done, regardless of job description. Transparency – Ability to communicate with teammates and freely exchange ideas and thoughts, without ego or pretense. Proficiency with Windows, Microsoft Office and CRM systems like Salesforce, Karma etc. Strong social media skills – an understanding of staying “on-brand” while presenting content on a business account, i.e. Instagram, Facebook, LinkedIn Business Acumen -Ability to collect, assess and interpret relevant information and make sound decisions. A college degree from an accredited university is desired but not mandatory. Job Requirements: It is required for the position that you must have reliable transportation and the ability to get to and from accounts continuously, ability to work nights and weekends, ability to lift up to 50 pounds and that you must currently reside in the assigned territory. Representative Specific Offerings As part of our onboarding process, all new Market Managers will have a full-immersion learning/training experience at our state-of-the-art distillery in Bardstown. In addition to a base salary, our Market Managers participate in our unique Company Bonus Program which works to maintain our culture of results-focused personal management, and continuous learning & development. We provide comprehensive travel support and reimbursement for all job-related transportation expenses. Lofted Spirits offers a benefit package that does not require employee contributions for medical, dental, vision, life and disability insurance for employee only coverage. We benchmark our benefits to the top 3% of manufacturers nationwide with this offering. Physical Requirements While performing the duties of this job, the employee is regularly required to talk and hear; sit, stand, walk, bend, kneel, stoop, crouch, crawl, and climb all day; lift and/or move items up to 50 pounds; use hands and fingers to handle equipment. Frequent exposure to fluctuating indoor and outdoor temperatures. Overnight travel may be required and travel by car, air, train, or other means of public transportation may be needed. Our Company is committed to equal opportunity in all aspects of employment. It is the policy of our Company to provide full and equal employment opportunities to all employees and potential employees, without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. NOTE: The Company reserves the right to modify or apply this Job Description in any manner necessary to conduct its business and meet its goals and objectives. This Job Description does not imply that these are the only functions of the job, or the only essential functions of the job. Other duties and responsibilities may be required in this position.