Job description
Key Roles and Responsibilities Corporate and Leadership Branding
- Manage and maintain the official social media accounts of Company, including leadership profiles of the CEO and COO.
- Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones.
- Position senior leadership as credible industry voices, particularly on LinkedIn. Platform Management
- Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.
- Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.
- Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms. Content Development and Publishing
- Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.
- Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.
- Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms. Community Management and Engagement
- Monitor social media channels for comments, direct messages, and brand mentions.
- Respond to inquiries and engage with followers in a timely and professional manner.
- Participate in relevant industry conversations to enhance brand visibility and credibility.
- Track audience engagement and follower growth across platforms. Analytics and Reporting
- Monitor and analyze key performance indicators including reach, engagement, follower growth, and click-through rates.
- Prepare and present monthly performance reports with actionable insights and recommendations.
- Continuously optimize content strategy based on analytics and performance trends.
Required Skills
and Qualifications
- Minimum 3–4 years of experience in managing corporate and leadership social media accounts.
- Strong expertise in LinkedIn content strategy (mandatory requirement).
- Sound understanding of Instagram brand-building strategies.
- Prior experience with B2B, Fin. Tech, BFSI, or corporate brands will be preferred.
- Excellent written English communication and storytelling skills.
- Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms.
- Basic graphic design or video editing skills will be considered an added advantage. Key Competencies
- Strong understanding of corporate reputation management and professional branding.
- Ability to convert business activities and leadership insights into meaningful digital content.
- High level of ownership, consistency, discretion, and confidentiality, especially while managing leadership accounts.
- Ability to collaborate closely with senior management and cross-functional teams.