Social Media Manager

Key Roles and Responsibilities Corporate and Leadership Branding

• Manage and maintain the official social media accounts of Company, including leadership profiles of the CEO and COO.
• Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones.
• Position senior leadership as credible industry voices, particularly on LinkedIn. Platform Management
• Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.
• Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.
• Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms. Content Development and Publishing
• Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.
• Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.
• Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms. Community Management and Engagement
• Monitor social media channels for comments, direct messages, and brand mentions.
• Respond to inquiries and engage with followers in a timely and professional manner.
• Participate in relevant industry conversations to enhance brand visibility and credibility.
• Track audience engagement and follower growth across platforms. Analytics and Reporting
• Monitor and analyze key performance indicators including reach, engagement, follower growth, and click-through rates.
• Prepare and present monthly performance reports with actionable insights and recommendations.
• Continuously optimize content strategy based on analytics and performance trends.

Required Skills

and Qualifications

• Minimum 3–4 years of experience in managing corporate and leadership social media accounts.
• Strong expertise in LinkedIn content strategy (mandatory requirement).
• Sound understanding of Instagram brand-building strategies.
• Prior experience with B2B, Fin. Tech, BFSI, or corporate brands will be preferred.
• Excellent written English communication and storytelling skills.
• Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms.
• Basic graphic design or video editing skills will be considered an added advantage. Key Competencies
• Strong understanding of corporate reputation management and professional branding.
• Ability to convert business activities and leadership insights into meaningful digital content.
• High level of ownership, consistency, discretion, and confidentiality, especially while managing leadership accounts.
• Ability to collaborate closely with senior management and cross-functional teams.