Senior Communication Officer高级传播专员

Senior Communication Officer ABOUT US We are Learners, Connectors and Changemakers At Wellington College Education (China), we offer a pioneering education to serve and help shape a better world. We inspire our children to be the best version of themselves, to take pride in where they come from and to be the change they wish to see in the world.

The Wellington College, United Kingdom (TWC) Wellington College in England was founded by Queen Victoria in 1859 as a national monument to Britain’s most renowned military figure, the Duke of Wellington. Over 160 years later, the College is one of the most respected schools in the United Kingdom and one of its greatest educational institutions — pioneering, innovating, and transforming education for girls and boys.

Wellington College Education (China) (WCEC) Wellington College Education (China) is part of Wellington College Education, a global network of schools united by a 160-year history of excellence with roots in the UK. We operate premium international schools under the Wellington brand and bilingual schools under the Hiba brand.

We currently have six campuses in four cities in China, including Tianjin, Shanghai, Hangzhou and Nantong, with a school soon to open in San Francisco as well. Together, our schools serve more than 5,000 pupils. Guided by a shared vision of pioneering education to serve and help shape a better world, we are an inclusive community of unique individuals with passion, integrity and a commitment to our pupils and each other.

Grounded in our five core values, we are a workplace where ideas are realised, bonds are forged and futures can be shaped together as one team, one family. WCEC Central Office To support our schools in achieving excellence, a group of senior leaders in the Central Office set standards and strengthen operations. The Central Office provides expertise in human resources, finance, legal, marketing, facilities, academics and more.

It provides support for schools within the organisation while leading new projects in China and beyond, from the design to curriculum development to pre-opening, the team plays a vital role across the organisation. Working for Wellington College Education (China) WCEC is an inclusive community of unique individuals with passion, integrity and a commitment to each other.

Grounded in the Wellington Values, we are a workplace where ideas are realised, bonds are forged and futures can be shaped together. We empower our employees to grow, with a confidence that inspires our colleagues, opens new opportunities and adds real value to everything we do. At Wellington, we are our people, and we pride ourselves on the care and opportunities we provide to our employees.

Over 50% of our most senior leaders are promoted internally. We offer an exceptional range of learning and development opportunities. These include our internal and external coaching programmes, the WCEC High Potential Leadership Programme and a wide range of academic and non-academic training courses designed to take employees through to middle leadership, senior leadership and beyond.

To view our full directory of learning and development opportunities, please see the WCEC Course Directory. Wellington College Education (China) has been awarded the HR Asia ‘Best Companies to Work for in Asia’ Award for 6 years running. JOB TITLE Senior Communication Officer DEPARTMENT Marketing LOCATION Shanghai LINE MANAGEMENT Marketing Manager OBJECTIVES We are seeking a skilled and dynamic Senior Communication Officer to join the Marketing team.

The Senior Communication Officer will be responsible for developing and implementing effective communications campaigns both on and offline in both Chinese and English, across various paid, owned and earned channels and platforms. The successful candidate will demonstrate a strong appetite for creating content which inspires target audiences.

KEY RESPONSIBILITIES

Content creation: Support in developing annual communication plan and content roadmap Draft and develop high-quality content on time according to the annual communication plan, including but not limited to owned (website, We. Chat, marketing materials), paid (media partners) and earned media channels To interview pupils, parents, teachers and relevant staff members with a view to creating accurate and insightful content.

Collaborate with marketing and school teams to develop We. Chat articles (with the quantity according to the content plan) Lead on content preparation for all marketing deliverables including but not limited to prospectuses, academic booklets, yearbook, and themed campaigns Keep the content up to date on a yearly basis or up to the currently needed timeframe Support/lead video script development and video shooting into visualized storytelling to supply EYCS’ video accounts with dedicated themed videos Proofread all the content in Chinese and have them delivered in a polished and readable format and keep the bilingual content aligned Media communication: Develop media relationships Coordinate annual media plan with media To develop quality content for best identified Chinese media exposure Support Head of Admissions and Marketing to develop the media kits, press releases and media coverage when needed Assist the Head of Admissions and Marketing in researching trends in the education industry and competitors' topics and activities To be sensitive with hot topics, to connect suitable hot topics with brand information To keep an eye on peer competitors’ dynamic branding performance for notable reference Monitor, moderate, and respond to audience comments and queries in a timely and professional manner to foster a positive online community Any other duties commensurate with the post or requested with the post or requested by the manager.

The job description is not exhaustive and may be amended following appropriate consultation in the light of business needs.