Associate Manager, Commercial Segment Marketing

Role Purpose The Associate Manager, Commercial Segment Marketing role is key in assisting with the development and implementation of global broad-base programs and campaigns for Commercial Segment Marketing by ensuring operational excellence across all touchpoints. The position is responsible for maintaining high-quality campaign delivery through management of timelines, feedback, QA, documentation, and issue resolution, while collaborating cross-functionally with internal teams and agency partners.

Key Accountabilities

• Support global and AMER marketing initiatives such integrated paid and owned media campaigns for critical segments including Corporate Transient, Groups and Events and IHG Business Edge program.
• Submit new requests to creative and channel partners following our marketing intake processes.
• Manage end to end timelines to ensure timely delivery of marketing assets to stakeholders and external partners.
• Outreach to internal teams to source content and obtain approvals from brand partners.
• Facilitate feedback between internal stakeholders and creative partners.
• QA of all materials against brief and stakeholder feedback during each review cycle and before final delivery.
• Work in collaboration with the AMER Commercial & Segment Marketing, Global Sales Strategy, Creative Services, Integrated Brand Marketing, Email, Social, and Content Ops teams
• Attend weekly standup meetings and weekly touchpoints regarding assigned B2B segment marketing projects
• Support manager(s) and director with other marketing initiatives and global marketing campaigns, as required
• Maintain documentation of program and campaign playbooks Key Skills & Experiences Education – Associates or Bachelors Degree Experience – 2-5 Years of progressive work-related experience in corporate or agency marketing environment. Technical Skills and Knowledge –
• Ability to manage multiple projects and timelines at once
• Experience with stakeholder management
• Strong attention to detail
• Excellent verbal communication skills with the ability to collaborate effectively
• Process-oriented with strong time management and organization skills
• Strong problem-solving and critical thinking skills
• Ability to thrive in complex, nuanced environments
• Proficient in Excel and other MS Office applications
• B2B marketing experience a plus