TikTok Shop - Seller Content LIVE Account Manager

The US Operations team onboards sellers, drives business growth, improves user experience, and provides operations and sales support in the US market. We are organized into Category Management teams that acquire new brands and incubate and accelerate them on TikTok Shop, alongside Central teams covering creator operations, campaign operations, projects, and agency partnerships, working with cross-functional and category teams to grow GMV across merchants of every size.

As the business grows, we take on complex challenges across seller growth and creator and agency ecosystem development. You will shape merchant success, user experience, and the next phase of e-commerce growth in the US.

About the team

TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review, and participation. We are looking for a passionate leader to drive the growth for TikTok Shop’s newest e-commerce feature - TikTok Shop Live.

TikTok Shop Live serves as a central hub where users can easily discover promotions (campaigns & flash sales), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase, and LIVEs), as well as manage their orders all natively within one tab.

Responsibilities

• Design and execute Seller Live strategies to drive sustained GMV growth for TikTok Shop sellers, aligned with overall platform commerce objectives.
• Analyze live-streaming performance metrics and deliver data-driven, actionable insights to optimize content strategy and improve conversion efficiency.
• Serve as the primary point of contact for assigned sellers, managing end-to-end live planning, day-to-day communication, execution, and ongoing performance coaching to elevate live outcomes.
• Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption, increasing participation in priority live initiatives, and driving incremental GMV through strategic upsell and optimization.
• Stay up to date on live trends, algorithm updates, and best practices, and collaborate closely with cluster operations, campaign, product, and other XFN teams to align seller live promotions with broader initiatives, ensuring consistency, scalability, and long-term category live growth.

Qualifications

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side.
• Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry.
• Strong understanding of the intricacies of 1 to 1; and 1 to few relationship building between tech platforms and sellers.
• Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action.

Preferred Qualifications

• Strong understanding of e-commerce live-streaming platforms, technologies, and industry trends.
• Experience working in ambiguity, achieving results in a fast-paced environment, and continually adapting to changing business needs.
• Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills. Attention to detail, affinity with numbers, logical and strong in problem solving.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.