Marketing Associate - Tradeshow Coordinator

The Marketing Associate supports the execution of marketing programs, with primary responsibility for coordinating tradeshows and industry events, maintaining sales and marketing data, and providing operational support to the Sales and Marketing teams. This position requires strong organizational skills, attention to detail, and the ability to coordinate multiple projects and deadlines.

The Marketing Associate will work closely with the sales and marketing teams, event organizers, and suppliers to ensure the successful execution of marketing activities.

Responsibilities

Coordinate the planning, logistics, and execution of tradeshows, conferences, and other promotional events. Manage event registration, exhibitor requirements, deadlines, and communication with event organizers. Coordinate exhibit materials, displays, promotional items, product samples, and shipping arrangements. Maintain an inventory of tradeshow equipment, promotional materials, and supplies and coordinate with vendors for exhibit services, printing, shipping, and other event-related requirements.

Assist with travel arrangements, event schedules, and communication with participating personnel. Track event expenses and assist with maintaining tradeshow budgets. Coordinate the collection, organization, and distribution of tradeshow leads for sales follow-up. Maintain event calendars, planning checklists, and post-event documentation.

Maintain and update customer, prospect, and company records within Sales and Marketing CRM systems. Support data entry, imports, exports, cleansing, deduplication, and validation to maintain accurate and complete records. Assist with the management of customer segmentation, target accounts, and marketing campaign audiences.

Support data collection and reporting for marketing campaigns, tradeshows, and promotional programs. Assist the Sales team with presentations, product literature, promotional materials, and customer communications as assigned. Coordinate the preparation and distribution of product samples, promotional materials, and marketing collateral.

Assist with the execution of email campaigns, and other marketing activities. Support account-based marketing activities through account research, contact identification, and data organization. Maintain organized records of marketing projects, promotional programs, and campaign activities. Assist with updates to website content, product information, and marketing materials as needed.

Perform additional administrative and marketing support activities as assigned. Follow established company policies and standard procedures.

Requirements

2–5 years of experience in marketing coordination, event management, sales support, CRM administration, or a related role or education. Strong organizational and project coordination skills, with the ability to manage multiple tasks and deadlines. Experience with Microsoft Office applications including Excel and PowerPoint.

Experience working with CRM systems, marketing databases, or sales and marketing automation platforms. Ability to lift up to 30 lbs and occasionally stand for extended periods, such as during tradeshows.

Preferred Qualifications

Experience coordinating scientific, technical, or B2B industry tradeshows and conferences. Familiarity with CRM and marketing automation systems such as Hub. Spot, or Microsoft Dynamics. Intermediate to advanced Microsoft Excel skills, including data organization, filtering, lookups, and reporting. Familiarity with Monday, Asana, or similar tools for project management.

Familiarity with email marketing, lead management, and account-based marketing processes. Experience working with external vendors, printing companies, and event service providers. Background in life sciences, biotechnology, or healthcare is a plus.