Senior Partner GTM Lead

Summary The Senior Partner GTM Lead owns the partner-led go-to-market strategy for Proximus Global solutions, with a focus on Digital Identity (Telesign – Protect) and Messaging Customer Engagement (Route Mobile – Engage). This is a senior role at the intersection of Product, Sales, Marketing, Rev. Ops and regional partnership teams – for someone who has genuinely run an integrated partner-led GTM motion before, end to end.

The role leads a Partner Product Marketing Manager from day one, with the opportunity to grow the team as the partner-led motion scales. The role requires building process and alignment from ambiguity, across a matrixed, multi-entity organization (Telesign, Route Mobile) spanning multiple regions and varying levels of data and process maturity.

It is not a partner-marketing coordinator role: the ideal candidate is genuinely comfortable in technical conversations about APIs, integrations and platform architecture, and can translate that complexity into partner-ready value propositions, GTM assets and demand-generation campaigns that resonate with both technical and business buyers.

Essential Functions

Partner‑led go‑to‑market strategy execution Define and execute a partner-centric GTM strategy aligned with product capabilities (spanningAPIs across Digital Identity, Fraud Risk, Verification and Customer Engagement) and with priority segments and regional market needs Define prioritization of G2M activities in collaboration with the VP of Partnerships for the partner portfolio across partner types – Technology/Application Partners, Systems Integrators Distributors, etc.

– using clear, defensible criteria (TAM, addressability, existing client demand, strategic fit) Translate technical product capabilities and integration architecture into clear partner value propositions, use cases and joint messaging, in close collaboration with Product and Product Marketing Own GTM launch planning and execution for integrated partner offerings, coordinating positioning, joint messaging, sales enablement, campaigns and marketplace readiness with Partnerships, Product, Sales and Marketing.

Engage during pre-launch and development to prepare for commercial launch, with partnership and technical delivery ownership remaining with the respective teams. Drive post-launch growth through partner-led demand generation, ongoing sales enablement and campaign optimization, working with Partnerships, regional Co-Sell teams and Rev.

Ops to measure performance and expand adoption and partner-influenced pipeline. Act as the central point of alignment between Product, Marketing, Sales and regional Co-Sell teams on partner-related GTM priorities, including running recurring governance forums (bi-weekly syncs, monthly business reviews) Regional execution sales alignment Enable global and regional sales teams to be GTM-ready for partner offerings, with clear guidance on partners, APIs, solutions and joint use cases Equip sales with messaging, technical understanding and GTM assets they can use confidently in both technical and commercial conversations Partner with regional Co-Sell and SDR teams to refine outbound messaging, account mapping and partner-led targeting Ensure partner-generated leads are properly attributed, routed and converted Partner-Led demand generation Design and execute partner-led marketing motions across paid media, ABM and partner-led events/sponsorships Build technographic and persona-based targeting strategies for partner ecosystems –e.

g. targeting by CIAM, Risk, or Customer Engagement platform category Own the partner GTM asset suite (one-pagers, technical documentation, pitch decks, demos, marketplace listings, calls-to-action), delivered with the Partner Product Marketing Manager, and close gaps against a defined standard Partner portal ecosystem visibility Build, own, and continuously evolve the partner portal and partner directory, giving sales and customers clear visibility into who we partner with and for which use cases Maintain and evolve account-mapping processes across entities (e.

g. via Crossbeam-type tooling) to give sales and marketing full visibility into partner overlaps, opportunities and prospects Team leadership Lead, coach and develop the Partner Product Marketing Manager, setting clear priorities and a split of responsibilities: the Lead owns partner GTM strategy, prioritization and governance, and the Partner Product Marketing Manager owns partner messaging, assets and launch content Build the operating rhythm, standards and ways of working for a partner GTM function that can scale Build the business case for further investment in the team as partner-influenced pipeline grows, and shape future hiring