National Sales Lead- Canada

Own the Canadian market, including channel development, key account management and overall business growth

Deliver key business targets including sales, profit and trade spend efficiency

Manage major retail accounts, including JBP, pricing, promotions, merchandising, distribution and new product launches

Oversee forecasting, ordering and delivery execution, working closely with cross-functional teams

Lead and develop the local sales team, while monitoring market and competitor trends to continuously improve sales strategy

10+ years of experience in FMCG or beverages, including at least 5 years in the Canadian market

Proven people management experience is required

Experience working with major retailers such as Loblaw, Sobeys and Metro preferred

Strong understanding of JBP, Trade Spend, pricing and promotional mechanisms

Experience launching or growing imported or emerging brands in Canada preferred

Fluent in English and Chinese