Public Relations Officer

Our Client Our client, a high-end luxury company, seeks to employ a Public Relations Officer.

Key Responsibilities

Build and maintain relationships with media houses and fashion/lifestyle journalists. Draft and distribute press releases for new collections, events, and milestones. Secure media coverage (print, online, TV) for brand activities and key launches. Manage press attendance and coverage at exclusive events and store openings.

Monitor media mentions and prepare press clippings reports. Handle crisis communication in conjunction with the Corporate Communications Manager. Coordinate interviews with senior management for media features. Manage the press section of the website and media database. Pitch stories to editors to secure feature placements.

Organize press kits and sample send-outs for photoshoots.

Requirements

B.Sc. in Mass Communication, Journalism, Public Relations, or English. Minimum 5-7 years in PR. Luxury PR Agencies, Lifestyle Media, Fashion Houses, or Hospitality PR Media networking and relationships building. Excellent writing and editing skills. Crisis communication management. Event management and coordination. Storytelling and pitching.

Attention to detail. Confidence and presentation skills.