International Marketing Manager

Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. We're less than three years into our mission to make soft drinks that are delicious and guilt-free and we're growing our team. We're looking for people who want real ownership and the chance to build one of Europe's defining consumer brands.

This new role is for a senior International Marketing Manager to lead brand and marketing across our core European markets. You'll own the strategy and delivery, from adapting brand campaigns for local audiences, to leading go-to-market for new launches, to building the influencer, PR, and events presence that gets people talking.

It's a broad role for someone who understands how to build a brand across borders and who's excited to shape how Living Things grows across Europe.

What you'll do

Own the international marketing strategy across Europe. Adapt and localise brand campaigns, content, and social so they land with each market's audience. Lead go-to-market planning and delivery for new market launches. Build and manage local partnerships – influencers, PR, events, and local agencies. Manage the international marketing budget, allocating spend for maximum impact and ROI.

Partner closely with sales, trade marketing, and international account teams to align brand and commercial activity. Track, measure, and report on brand and campaign performance across markets.

Requirements

5+ years' marketing experience, ideally in drinks, FMCG, or a challenger consumer brand. Proven experience building brand and running campaigns across multiple international markets. Experience leading market launches or go-to-market activity. Strong grasp of local partnerships — influencer, PR, and events. Comfortable balancing brand-building with commercial results.

Excellent project management and agency/stakeholder management skills. Culturally fluent and comfortable working across markets, languages, and time zones. Willingness to travel internationally as needed.

Nice to have

Experience with a challenger or high-growth brand. European language skills (Dutch, French, German).

Benefits

Ownership of brand and marketing across some of Europe's most exciting markets. The chance to shape how a fast-growing challenger brand shows up internationally. A collaborative, ambitious team and a genuine seat at the table. Flexible, hybrid working from our London base.