Senior Customer Marketing Specialist-1577

About PIP Global Safety PIP Global Safety is a global leader in head-to-toe safety solutions, offering trusted brands across footwear, workwear, gloves and PPE categories, including PUMA® Safety, Bisley Workwear and UCI Gloves. With more than $2 billion in annual sales, approximately 7,000 employees worldwide and a strong international presence, PIP combines global expertise with local market knowledge to help protect people at work.

We are looking for a pragmatic, hands-on Regional Marketing Manager to lead marketing activity across the UK, Ireland and Nordic markets, with the UK as the primary focus. The Role The Regional Marketing Manager will act as the key marketing partner for the region, connecting Sales teams, distribution partners and the wider European and global organization.

Working closely with Sales, Product Management and Marketing teams, you will translate global strategy into practical regional initiatives that drive brand awareness, customer engagement and business growth. This role is not a coordination -only role. It combines strategic planning with hands-on execution across campaigns, product launches, content creation and events.

Role Overview

• Translate global and European strategies into effective regional marketing plans.
• Drive brand awareness, customer engagement and growth across the region.
• Identify market, customer and channel opportunities in collaboration with Sales teams and distribution partners.
• Deliver product launches, campaigns and sales-support activities.
• Act as the key marketing link between regional and central teams.
• Work across our Head to toe offer and our industry leading brand portfolio
• Lead the planning and delivery of marketing activity associated with PIP Global Safety’s official PPE partnership with Wolverhampton Wanderers football club.

Key Responsibilities

• Develop and implement regional marketing plans aligned with business objectives and market opportunities.
• Build and strengthen the visibility and positioning of PIP brands across the region.
• Identify growth opportunities through market, customer and competitor analysis.
• Support distribution growth and customer engagement through close collaboration with Sales and channel partners.
• Provide market feedback and recommendations to support continuous improvement and commercial growth. Operational Responsibilities
• Plan and execute multi-channel marketing campaigns across digital, social media, email, web, print and trade channels.
• Support product launches through local positioning, messaging, sales tools and launch materials.
• Create or coordinate marketing assets including brochures, presentations, graphics, videos and web content.
• Organize exhibitions, trade shows, distributor events and customer activities.
• Manage multiple regional marketing projects, materials and budgets to ensure timely delivery.
• Collaborate within a global matrix organization, partnering with EMEA cross-functional teams and local creative resources to successfully execute marketing initiatives. Professional Capabilities
• Experience in B2B, product, trade or regional marketing with a strong commercial mindset.
• Solid understanding of brand management, campaign development and customer engagement.
• Ability to translate technical product information into compelling customer benefits. Personal Qualities
• Pragmatic, proactive and hands-on with a strong sense of ownership.
• Excellent organization, prioritization and self-management skills.
• Strong communication and stakeholder-management skills within an international environment. Experience & Qualifications
• Degree or comparable qualification in Marketing, Business, Brand Management or a related discipline.
• Business-fluent English; an additional European language is an advantage. - 2-3 years of experience in regional, product, trade or B2B marketing. B2C Marketing understanding is beneficial
• Proven experience delivering multi-channel campaigns and sales-support materials.
• Experience with Adobe Creative Suite or similar content-creation tools is highly desirable. Experience with CMS, CRM, marketing automation, analytics, events or digital marketing tools is beneficial. Experience within PPE, workwear, industrial products, manufacturing, construction, distribution or consumer goods would be advantageous but is not essential.