Marketing Specialist

MARKETING SPECIALIST Business: Xushi Australia Pty Ltd trading as Easy. Pay Forex (ABN: 26 637 571 101) Location: 880 Canterbury Road, Box Hill South VIC 3128 Website: https://xushi-exchange.com.au Occupation: Marketing Specialist Salary Range: AUD $79,000 – $85,000 per annum plus superannuation, remuneration commensurate with skills, qualifications and experience Employment Type: Full-time (minimum 38 hours per week) Job Published: 16 October 2026 Applications Close: 17 November 2026 ABOUT THE BUSINESS Xushi Australia Pty Ltd, trading as Easy.

Pay Forex, provides currency exchange and international remittance services to individual and corporate clients, both in Australia and overseas, from its office in the Melbourne CBD. Operating under the principles of security, speed, integrity and best rate, the business offers competitive foreign exchange rates, rate booking and transfers to nominated accounts, supported by client verification procedures under its anti-money laundering and counter-terrorism financing (AML/CTF) policies.

Easy. Pay Forex serves a diverse, multilingual client base and maintains a bilingual English and Chinese online presence.

ABOUT THE ROLE

Easy. Pay Forex is seeking a Marketing Specialist to join its existing team in Melbourne. Working closely with the sales team and management, the Marketing Specialist will plan and deliver marketing strategies and campaigns that grow the business's client base, support the sales team in converting enquiries into transactions, and strengthen the Easy.

Pay Forex brand across digital, social and local media channels.

KEY RESPONSIBILITIES

Marketing Strategy and Sales Support: Develop and implement marketing strategies and plans that support the sales team to generate leads and close more deals. Research market conditions, competitor activity and client needs across the currency exchange and remittance sector to identify growth opportunities. Prepare sales collateral, presentations and promotional material for individual and corporate client segments.

Monitor and report on campaign performance, lead generation and conversion against agreed targets. Digital and Social Media Marketing: Plan, create and schedule content across the website and social media channels, in English and Chinese. Research and apply new social media marketing strategies, tools and platform trends to grow audience reach and engagement.

Manage digital campaigns, including paid and organic social media, email marketing and online advertising. Analyse digital performance data and recommend improvements to content, targeting and channel mix. CRM and Client Engagement: Use the CRM system to manage client data, segment audiences and support targeted marketing and follow-up activity.

Build rapport with clients and prospects through clear, client-focused marketing communication. Support client retention and referral initiatives to strengthen long-term client relationships. Media Relations and Partnerships: Work with local media channels, including community and Chinese-language media, to secure marketing opportunities and resources.

Identify and develop partnerships, sponsorships and community engagement opportunities that raise the profile of the business. Coordinate advertising placements and manage relationships with media and marketing suppliers. Marketing Projects and Compliance: Design, coordinate and support marketing projects from concept through to delivery, within agreed timeframes and budgets.

Ensure marketing materials are accurate, consistent with the brand and aligned with the business's regulatory and AML/CTF obligations. Maintain marketing records, reports and project documentation. MANDATORY REQUIREMENTS: A relevant tertiary qualification in Marketing, Business, Communications or a related discipline.

At least 1 year of experience in a similar marketing role. Experience with mainstream CRM systems and strong computer literacy. Exceptional marketing communication and rapport-building skills. Strong attention to detail, with the ability to self-manage and drive client-focused solutions. Fluency in written and spoken English.

DESIRABLE: Proficiency in Mandarin, to support engagement with the business's Chinese-speaking clients and media channels. Experience in financial services, foreign exchange or remittance marketing. KEY COMPETENCIES: Strategic and creative thinking, with the ability to translate business goals into effective campaigns.

Strong interpersonal skills and a genuine interest in customer experience. A willingness and desire to learn new social media and digital marketing strategies. Sound analytical skills, with the ability to measure and report on marketing performance. Ability to work autonomously and as part of a team. Strong organisational and time-management skills, with the ability to manage multiple projects.

HOW TO APPLY: Please submit a 1-page current CV outlining your relevant qualifications, experience and availability by the closing date. Only shortlisted applicants will be contacted.