Performance Marketing Specialist

Performance Marketing Specialist We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition. This is a highly hands-on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.

The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel. This role requires someone who understands true DTC ecommerce performance — driving revenue from ad → product/category page → cart → checkout — across a high-SKU environment.

Responsibilities

Own and manage Google Ads at scale across Search, Shopping, and Performance Max Execute and optimize Meta Ads for prospecting and retargeting Drive end-to-end ecommerce performance across the funnel (ad → site → conversion) Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization Manage and optimize product feeds within Google Merchant Center Analyze performance using GA4 and ecommerce platform data Continuously improve campaigns across a large, multi-brand, high-SKU catalog Qualifications Proven hands-on, in-platform experience managing $100k+/month in Google Ads Strong DTC ecommerce background (multiple products / high-SKU environments required) Deep experience with Google Merchant Center (feeds, disapprovals, optimization) End-to-end ownership of Search, Shopping, and Performance Max campaigns Experience running Meta Ads for ecommerce acquisition and retargeting Comfortable operating independently with full ownership of budget and performance Details Full-time, Onsite role Location: Miami (Doral area) Salary: $80k–$90k base