Performance Marketer

We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI-focused paid campaigns, including Tik. Tok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.

Key Responsibilities

Paid Advertising & Performance Marketing Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns). Search, Display, YouTube & Performance Max campaigns Meta App Install & Conversion campaigns Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates Perform A/B testing on creatives, audiences, landing pages, and bidding strategies Monitor budgets and ensure efficient spend across platforms Track and analyze performance using GTM, GA4, Firebase, Google Ads, and Meta Ads Manager Prepare detailed performance reports and actionable insights for clients/stakeholders Requirements 4+ years of hands-on experience in Google Ads & Meta Ads Strong experience in App Install & App Conversion campaigns Proven expertise with Google Merchant Center & Shopping Ads Strong analytical skills with experience in GA4, Firebase, Tag Manager Ability to scale campaigns while maintaining profitability.

Experience managing multiple campaigns/clients simultaneously.

Preferred Qualifications

Experience with app-based businesses, e-commerce, or performance agencies Knowledge of ASO fundamentals is a plus Familiarity with automation, scripts, and AI-driven bidding strategies Benefits 5 Days Working Work Life Balance, Lucrative Rewards & Recognition Employee friendly Corporate Work culture Timings are fixed with Saturday/ Sunday Off