Director of Lifecycle Marketing

The Director of Lifecycle Marketing is the senior growth leader responsible for the health, engagement and long-term value of Munchkin’s customer base. This role owns lifecycle marketing as an integrated growth system — connecting acquisition nurture, conversion, activation, engagement, repeat purchase, loyalty, retention and win-back to drive customer lifetime value and profitable revenue. Reporting to the VP of Digital Commerce, this leader will own the strategy and performance of Munchkin's first-party customer communications across email, SMS, push and emerging direct-to-consumer channels, while building the segmentation, personalization, automation and measurement capabilities required to scale.