Marketing Specialist

Marketing Specialist – Make Your Work Mean More Turn creativity into impact! Goodwill of Northeast Ohio and Northwest Pennsylvania is looking for a creative, digitally savvy Marketing Specialist to help bring our mission to life. From engaging social media content and digital campaigns to store signage, and promotional materials, you’ll help tell the Goodwill story and strengthen our brand across the region.

If you’re a strong communicator with an eye for design and a passion for meaningful work, we want to hear from you! ✨ What We Offer Part-time opportunity to grow your marketing career Creative freedom to develop fresh ideas and campaigns Opportunities to support community outreach and mission services A mission-driven team where your work makes a difference 📣 What You’ll Do Tell the Goodwill story by creating engaging content that highlights our mission, programs, services, employees, and the people we serve.

Manage digital marketing across social media, online platforms, and other digital channels, ensuring content is visually appealing, on-brand, and optimized for search and engagement. Create marketing materials including store signage, promotional displays, branded uniforms, vehicle wraps, and other organization-wide materials.

Coordinate marketing requests from internal teams, managing signage and messaging orders from creation through delivery and tracking. Strengthen brand recognition by developing creative concepts, promotions, and campaigns that support Goodwill’s reputation and organizational goals. Collaborate across departments to coordinate communications projects, gather information, and ensure consistent messaging.

Stay current with digital marketing practices, emerging trends, and opportunities to improve content and outreach. Perform other duties as assigned. 🎯 What We’re Looking For Strong written and verbal communication skills, including the ability to create compelling content for different audiences. Advanced digital literacy and comfort managing online platforms and digital communications.

Experience using graphic design or creative software. Strong attention to detail, organization, and project coordination. Creativity and the ability to develop fresh ideas that support brand awareness and engagement. Ability to manage multiple projects, meet deadlines, and adapt to changing priorities. A collaborative approach and commitment to Goodwill’s mission, culture, and continuous improvement.

🎓 Education & Experience High school diploma or GED required. Four-year degree in Marketing, Business Management, Communications, or a related field preferred. Experience in nonprofit marketing or community outreach preferred. Experience creating digital content, marketing materials, or promotional campaigns is a plus.

💻 Work Environment Primarily office-based in a climate-controlled environment. Occasional exposure to dust, lint, and other irritants associated with donated goods. Occasional outdoor work and exposure to weather conditions. Occasional evening or weekend hours may be required. Ability to work in a fast-paced environment, manage short deadlines, and balance multiple priorities.

❤️ Why Goodwill? At Goodwill, marketing is about more than promoting stores and services—it’s about sharing a mission that changes lives. Your creativity will help connect our communities with opportunities, support our programs, and demonstrate how the Power of Work creates brighter futures. Bring your creativity. Share our mission.

Make your work mean more. Apply today!