Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in managing digital campaigns, social media, SEO, email marketing, and lead generation. You will play a key role in driving brand awareness, engagement, and qualified leads through strategic digital initiatives.

From an attitude perspective, these attributes would be a great fit for us: Humility Honesty Empathy Creativity Team player Growth mindset Shift Timings: Evening Shift 5:00PM to 02:00AM IST (Non Negotiable, We work mostly with US customers in EST Time Zone) Responsibilities- ​ Manage and schedule social media content to drive engagement and community interaction.

Plan and execute digital campaigns including webinars, newsletters, and outreach initiatives. Apply on-page, off-page, and technical SEO strategies to boost search engine rankings. Track and analyze campaign performance using Google Analytics and suggest improvements. Generate leads through digital outreach, email marketing, and paid/organic campaigns.

Maintain and optimize lead data in Hub. Spot or equivalent CRM for better marketing-sales alignment. Design and manage email campaigns via Mailchimp or Mautic to maximize engagement. Collaborate with cross-functional teams to align marketing efforts with business goals. Write SEO-optimized blogs to increase organic traffic and search visibility.

Use tools like Hoot suite or Buffer for social media scheduling and automation. Leverage Apollo or similar tools to identify and engage potential leads. Possession of certifications in Google Ads, Hub. Spot, or similar platforms is a plus. ​ Requirements 3–4 years of experience in digital marketing Proficiency with tools like Google Analytics, Hub.

Spot, Mailchimp,. Hoot suite, Buffer, and Apollo Strong understanding of SEO, SEM, and content marketing Excellent written and verbal communication skills Ability to manage multiple projects and meet deadlines Google Ads, Hub. Spot, or other digital marketing certifications are a plus Knowledge in Microsoft 365 & Azure licensing is a must.

Benefits

Opportunity to work on cutting-edge cloud technologies. Collaborative and innovative work culture. Competitive compensation and benefits package. Career growth and certification support.